RE-BRANDING AND ITS CONTIBUTION TO THE COMPANY’S COMPETITIVENESS: A CASE STUDY OF ZAIN KENYA, ELDORET BRANCH BENJAMIN CHERUTICH ELD/DBM/2641 Research project submitted to The Kenya Institute of Management in partial fulfillment of the requirement for the award of Diploma in Business Management September, 2009 DECLARATION Declaration by the candidate This research study is my original work and has not been presented to any other examination body
Words: 17099 - Pages: 69
History of the Bank The importance of financial intermediaries in the development of the overall economy of country cannot be described in short. From the inception of the civilization the banking sector dominate the economic development of a country by mobilizing the saving from the general people and channelling those saving for investment and thus economic development and growth. The importance of commercial banks after the ravage of the liberation war to develop a better economy was severally
Words: 3941 - Pages: 16
Organization Development: An Instructor’s Guide for Effective Teaching by Joan V. Gallos Purpose of this Instructor’s Guide The purpose of this instructor’s guide is to support and energize individuals who use Organization Development: A Reader in their teaching – instructors who teach courses on organizational change, OD, the history of the field, leading change, consulting skills, and organizational effectiveness and health in undergraduate and graduate programs in management, the professions
Words: 31240 - Pages: 125
modernisation. However, China failed to change its image through the Olympics when human rights violations and media policies were concerned. It was still perceived as a country that persecuted dissentients and suppressed freedom of speech. In addition, a strong sense of mistrust towards the Chinese government was prevalent among the participants. Furthermore, it was found that China did not fully capitalise on the potential media
Words: 31531 - Pages: 127
Case 5. Shiseido Company, Ltd.: Facing Global Competition • 667 C ASE 5 SHISEIDO COMPANY, LTD.: FACING GLOBAL COMPETITION INTRODUCTION Shiseido was founded by Yushin Fukuhara as Japan’s first Western-style pharmacy in 1872, and has shifted its focus back and forth between cosmetics and pharmaceuticals since 1915. Its strength in both areas has enabled it to weather the Great Earthquake of 1923 and World War II. It leads the cosmetic industry technologically, and has offered Japan
Words: 5195 - Pages: 21
CASE STUDY OF VODAFONE 1 Role of Training and Development in Employee Retention Case Study of Vodafone 2 ABSTRACT Employees are the strategic asset of any organization; this talent has to be managed and preserved. This project presents a descriptive study, which mainly investigates on the functioning and role of training and development in employee retention, a case study of VODAFONE, a leading telecommunication company of UK, has been presented in this research. This study
Words: 22328 - Pages: 90
Globalization Defined ................................................................ 99 1. The Key to the Kingdom: The Globalized Brand ............. 100 B. Barbie in the Global Economy ................................................. 102 1. Barbie‘s History................................................................. 102 2. Corporate Philosophy and Marketing Strategies behind Barbie ................................................................................ 105 II. MATTEL‘S BUSINESS
Words: 13156 - Pages: 53
Excellence in Financial Management Course 7: Mergers & Acquisitions (Part 1) Prepared by: Matt H. Evans, CPA, CMA, CFM This course (part 1) provides a concise overview of the merger and acquisition process, including the legal process, federal regulations and due diligence. The purpose of the course is to give the user a solid understanding of how mergers and acquisitions work. This course is recommended for 2 hours of Continuing Professional Education. In order to receive credit, you
Words: 8892 - Pages: 36
(PART I) TRENDS ON NUTRITION : A Paradigm Shift INTRODUCTION The Hospitality Industry plays a vital role in the Nurtition of our society specifically the Food and Beverage Industry. It caters to all kinds of people, rich or poor, single or married, male or female, individual consumer or family, it has no limit. With the new life style of today’s world, where both parents are working, high demand of work hours and hectic schedules, people tend to divert in fastfood products than cooking
Words: 12562 - Pages: 51
Assessments For Develop a marketing communication plan BSBMKG503A Due Date 12. November 2008 Teacher: Executive Summary Find include a Marketing Communication plan for Madam Tussaud’s! What is an Communication plan Why it is important to have an Communication plan. When should you write a communication plan. Which person should get involved? It will include the objectives of the communication plan, an assessment of the characteristics of the product or service and
Words: 3477 - Pages: 14
