Professor, Management and Entrepreneurship, William G. Rohrer College of Business Rowan University, Glassboro, NJ ABSTRACT The purpose of this research was to analyze the efficiency of global strategies. This paper identified six key strategies necessary for firms to be successful when expanding globally. These strategies include differentiation, marketing, distribution, collaborative strategies, labor and management strategies, and diversification. Within this analysis, we chose to focus on the Coca-Cola
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ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 4, April 2012, ISSN 2231 5780 GREEN MARKETING – CHALLENGES AND OPPORTUNITIES DR.V.MOHANASUNDARAM* *Professor and Head, Vivekanandha Institute of Engineering and Technology for Women, Tiruchengode – 637205 Tamilnadu. INTRODUCTION Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. As society becomes more concerned with the natural environment
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a successful venture customer relationship management (CRM) is to recognized as a widely acceptable concept. In simple words to understand CRM we can consider it another name for the banker customer relationship. Macro-economic factors like globalization, liberalization and modernization has given it a new form. Today’s CRM requires real time interaction than that of the earlier times. Focus of various banks has changed from attracting customers to retaining as well as attracting new customers. Ensuring
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now described as aggressive catalysts for change in the world of business; individuals who recognize opportunities where others see chaos, contradiction, or confusion. They have been compared to Olympic athletes challenging themselves to break new barriers, to longdistance runners dealing with the agony of the miles, to symphony orchestra conductors who balance the different skills and sounds into a cohesive whole, or to top-gun pilots who continually push the envelope of speed and daring
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entrepreneurs: Institutional support: Training Institutions, Financial Institutions, Research and Technology, Marketing and Legal aspects, Taxation benefits, Global aspects of Entrepreneurship SUGGESTED READINGS: 1. Anjan Raichaudhuri (2010) Managing New Ventures- Concepts and cases on Entrepreneurship, PHI Learning Pvt. Ltd., New Delhi. 2. Hisrich, R.D, Peter, M. P and Shepherd, D.A (2006) Entrepreneurship, New Delhi: Tata Mcgraw Hill, sixth edition. 3. Dollinger, Mark J (2004) Entrepreneurship:
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struggle to gain academic legitimacy. Social entrepreneurship is a term in search of a good definition. The current use of the term seems vague and limitless; it needs boundaries to demarcate its function. The lack of a common definition hinders research and raises questions about which social or profit-making activities fall within the spectrum of social entrepreneurship. To become an important stream in the entrepreneurship literature, social entrepreneurship needs to be properly defined and it
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Course name Program Authors June 11, 2008 Master Thesis Masters in Business Administration (International Marketing) Rana Alamgir 801004, Uppsala Nitin Anand 810618, Västerås Supervisor Title of the Paper Target Audience Problem Statement Jan Löwstedt “A Study of Bangladesh Telecom Market” The management of TeliaSonera is our main target audience. Also students from management, marketing and business administration are our secondary concern. “How suitable is Bangladesh telecom market for an internationalized
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2008 Course name Master Thesis Program Masters in Business Administration (International Marketing) Authors Rana Alamgir 801004, Uppsala Nitin Anand 810618, Västerås Supervisor Jan Löwstedt Title of the Paper “A Study of Bangladesh Telecom Market” Target Audience The management of TeliaSonera is our main target audience. Also students from management, marketing and business administration are our secondary concern. Problem Statement “How suitable is Bangladesh
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to produce goods and services and the information systems that link these processes. Throughout the module the use of information technology to carry out these functions and improve operations will be emphasised. This module is also intended to be a survey of the operating practices and procedures found in both manufacturing and service delivery firms. It will focus on those business processes and procedures used to transform various inputs into finished goods and services. The value added aspects
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