PIXAR ANIMATION STUDIOS o Should Pixar seek a better distribution deal outside of Disney? o Can it seek a better deal with Disney? John Pongsajapan Xin Ye SPRING 2005 BEM 106 FINAL PROJECT 1 I. Introduction: In 1986, Steve Jobs purchased the computer graphics division of Lucas Films Ltd. for $10 million and established Pixar Animation Studios. Since its inception, Pixar established itself as a leader and innovator in computer animation. Its first animated short films garnered
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branding and marketing communications strategies, product development and introduction, the evaluation and analysis of distribution channels and pricing for this new family theme park resort destination in Hong Kong. Hong Kong Disneyland will be designed to transport guests into a world of imagination, fantasy and adventure. It will bring together the best of the rides, shows and attractions from Disney Parks around the world to create a mix of new and traditional Disney entertainment experiences.
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Disney Case Analysis 3. What sort of company did Eisner inherit? Provide a brief summary of the company at the time Eisner took over (discuss each of its business lines in 1-2 sentences that highlight the most important issues). Eisner inherited a family entertainment company that began as a nonhierarchical organization where no one had titles and everyone was on a first name basis. Walt’s theory was that you didn’t need a title
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EXECUTIVE SUMMARY The word innovation and Apple are synonymous, from its inception in 1976 to date; it has innovated repeatedly and unceasingly with the one simple rule “SIMPLICITY”. Innovation being the key word here, the Apple strategy for the same is extremely consumer centric, they constantly create new products by assessing the needs of the consumer/consumers and in the process deliver new and cool products that possess high quality, craftsmanship and design. This case study discusses
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Hong Kong Disneyland needs to focus on rebuilding the customers experience and connect them to the original “Disney Magic”. Background/Facts • The Walt Disney Co. (Disney) was founded in 1923, and was committed to delivering quality entertainment experiences for people of all ages. • In 1983 Tokyo Disney Resort was opened as a result of the international expansion strategy. This strategy consisted of bringing the original Disneyland model to a new territory. • In 1992 Disneyland Resort Paris opened
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Capability Capabilities in Strategy Formulation Basing Strategy on Resources and Capabilities Resources and Capabilities as Sources of Profit l The Resources of the Firm Tangible Resources Intangible Resources Human Resources Analysis to Work: A Practical Guide Step 1 Identify the Key Resources and Capabilities 123 CSAC05 1/13/07 9:21 Page 124 124 PART II THE TOOLS OF STRATEGY ANALYSIS Step 2 Appraising Resources and Capabilities Step 3 Developing Strategy Implications l Developing
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establishments and boasts combined annual revenue of roughly $13 billion. Close to 85% of the combined annual revenue is generated by the 50 largest companies in the industry. Three of the largest companies include Walt Disney, SeaWorld, and Universal Parks & Resorts.[i] This analysis places
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CASE I - MARKETING SPOTLIGHT- NIKE 1. Nike one the top listed shoe company in the current world begun their business in 1962. The company focused on high-quality running shoes designed especially for the athletes. The key factor for Nike was that they have been able to create strong brand preferences among the customers. Nike created their brand image into consumers mind by using celebrity. The company’s commitments to designing innovative footwear for serious athletes help it build a cult following
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INTRODUCTION……………………………………………………………….…….3 BACKGROUND…………………………………………………..……………….....4 Biography………………………………………….…………………….4 Beginning Of Disney Bros. Studios...…………………………………..5 Development Of Management Style……………..……………….........5 The Dreamer………………………………………………………………....5 The Realist……………………………………………………………….…..5 The Spoiler…………………………………………………………………...6 ANALYSIS………………………………………………….……………….….…….6 Original Company Values………….…………………………………..6 Hiring The Best For The Job……………………………………………...6 Talent
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this case analysis I will first show the requirements the company had for its financing. Then I will provide an analysis of the main pros and cons for Chase in connection with the deal. Lastly I will show how both affected the pricing as well as the execution of the deal. In order to build the new Disneyland in Hong Kong a new non-recourse entity, Hong Kong International Theme Parks Ltd (HKITP) was formed. While the owners supported the project with substantial amounts of equity (Disney and Government)
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