Rubin at the outset argue that "public budgets are not merely technical managerial documents; they are also intrinsically and irreducibly political"? Do you agree or disagree based on your reading of the case "County Prison Overtime" Irene Rubin’ view that public budgets are not merely technical managerial documents and that they are also intrinsically and irreducibly political is because public budgets reflect the choice of government. As a general rule of thumb, government chooses to go along
Words: 1427 - Pages: 6
F.Y.B.A. Paper – I Economic Theory (Micro Economics-I) SECTION – I Module 1 : Introduction Meaning, nature, scope, significance and limitations of micro economics. Ceteris Paribus – use and significance. Concept and types of equilibrium : stable, unstable, static and dynamic equilibrium – partial equilibrium and general equilibrium, positive economics and normative economics, managerial economics. Basic concepts – wealth, welfare and scarcity. Basic tools of economics analysis (equations and functions
Words: 9971 - Pages: 40
Marketing in the Hospitality/Tourism organisation INTRODUCTION Key concepts of marketing are: Need, Wish and Demand. Need: represents a requirement born in human nature or in social life (restricted).Wish: Means favoured by the consumer to satisfy a need (limitless). Demand: is the Behaviour of consumption of a product or a service to answer wish aiming at satisfying the need supported by the power of purchase. Let us keep that marketing does not create the need. On the other hand, it provokes
Words: 3025 - Pages: 13
COMM 330 Final Review • Stereotype - a set of beliefs (cognitive) - can be positive / negative • Prejudice - an attitude (affect) - can be positive / negative — is stored in the mind — i love Mexican food (prejudice) • Discrimination - a type of behavior - can be positive / negative — is the act/ behavior • Traditional relationship among the three stereotypes —> prejudice —> discrimination • Discrimination is communicative — is prejudice, ex: “i like a dodger fan just as much” later
Words: 881 - Pages: 4
499. Summary Overview This chapter concludes Essentials of Marketing by covering three broad concepts: 1) Evaluating marketing As indicated in Chapter 1, there are two levels of marketing: • the micro (managerial) level—concerns the marketing activities of an individual firm; and • the macro level—concerns how the whole marketing system works. 2) The key components of an innovative marketing plan. 3) Challenges facing marketers. Multimedia Lecture Support Package to Accompany Essentials
Words: 3096 - Pages: 13
with various competitors and match what customers demand, companies should pay more attention to their strategies for marketing. From marketing text books, we can find plenty of strategies and methods to help companies to distinguish their target market, for example macro and micro environment analysis, SWOT analysis, marketing mix and STP strategy, etc. Enterprises will benefit from using these theories and increase market share or profit. In the following research, the marketing strategies and features
Words: 2675 - Pages: 11
LeadershipHuman Relations http://hum.sagepub.com The nature of leadership Richard Barker Human Relations 2001; 54; 469 The online version of this article can be found at: http://hum.sagepub.com/cgi/content/abstract/54/4/469 Published by: http://www.sagepublications.com On behalf of: The Tavistock Institute Additional services and information for Human Relations can be found at: Email Alerts: http://hum.sagepub.com/cgi/alerts Subscriptions: http://hum.sagepub.com/subscriptions Reprints:
Words: 12009 - Pages: 49
chapter 1 Marketing’s Role in the Global Economy When You Finish This Chapter, You Should 1. Know what marketing is and why you should learn about it. 2. Understand the difference between micro-marketing and macro-marketing. 3. Know why and how macromarketing systems develop. 4. Understand why marketing is crucial to economic development and our global economy. 5. Know why marketing special— ists—including middlemen and — facilitators—develop. 6. Know the marketing functions and who performs
Words: 14069 - Pages: 57
related to the economy. Not much aware of these obscure structures, nonetheless, they have great impact on the character of society overall. Social life is studied on both the micro and macro levels. Micro-sociology may focus on a social institution like the family and the quality of interaction among its members. At the macro-sociological level, we would attempt to understand a particular family structure as only one of millions of families making up this particular social institution. The single
Words: 1715 - Pages: 7
ABSTRACT This article provides an overview of recent developments in historical institutionalism. First, it reviews some distinctions that are commonly drawn between the “historical” and the “rational choice” variants of institutionalism and shows that there are more points of tangency than typically assumed. However, differences remain in how scholars in the two traditions approach empirical problems. The contrast of rational choice’s emphasis on institutions as coordination mechanisms that generate
Words: 8004 - Pages: 33
