corporate office is located in Mumbai. Its operations are spread throughout the country with 14 modern cement factories having a total installed capacity of 22.4 million tones of cement per annum, a string of 20 sales offices and a countrywide distribution network of over 9,000 dealers. It has a workforce of more than 10,000 persons. A subsidiary company, ACC Concrete Limited, is a leading manufacturer of ready mix concrete that has 30 plants across the country. Established in 1936 as a merger of
Words: 25699 - Pages: 103
Programs – Part I Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management. Delivering Marketing Programs – Part II Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling: Concepts and Process; Management of Sales Force Suggested Reading: 1. Marketing Management by Kotler Philip; Publisher: Prentice-Hall of India 2. Marketing Management by Ramaswamy
Words: 96487 - Pages: 386
Page No. Preface i Acknowledgements ii CHAPTER-I: EXECUTIVE SUMMARY 4 CHAPTER-II: INTRODUCTION Overview of ERP 5 ERP Benefits and Limitations 5 CHAPTER-III: SECTOR REVIEW Indian Logistics Industry 7 Third Party Logistics 8 CHAPTER-IV: COMPANY
Words: 10775 - Pages: 44
HOME LOAN PROCESS REVIEW Summer Internship Project Report Submitted towards Partial Fulfilment Of Post Graduate Diploma in Management (Approved by AICTE, Govt. of India) Academic Session 2011 – 2013 CERIFICATE This is to certify that Abhinav Prakash, student of PGDM (Full time) 2011-2013 batch, IMS GHAZIABAD, has exceuted his project
Words: 15536 - Pages: 63
number of institutions offering MBA programs, many of them just churn out non employable MBAs. A good institute must incorporate what the industry requires with changing times. The SMU way to Management degree or diploma is to mould the learning towards this objective. With this perspective it has introduced several programs which are geared to meet the industry requirement. These areas are Banking, Information System, Retail Operations and Healthcare. It is planning to offer more programs in the
Words: 7200 - Pages: 29
projection standard created by the Canadian IMAX Corporation. The Company’s activities include the design, leasing, marketing, maintenance and operation of IMAX film and digital theatre systems as well as the development, production, post production and distribution of IMAX motion pictures. IMAX has the capacity to record and display images of far greater size and resolution than most conventional film systems. A standard IMAX screen is 22 × 16.1 m (72 × 52.8 ft), but can be larger. IMAX theatres are described
Words: 18555 - Pages: 75
3PL Services in India: Challenges, Opportunities and Recommendations - A Study at IIFT Contents 3PL Services in India: Challenges, Opportunities and Recommendations - A Study at IIFT ..................................................................................................................................... 3 Methodology ....................................................................................................................... 3 Introduction ..............................
Words: 18261 - Pages: 74
National prosperity is created, not inherited. It does not grow out of a country's natural endowments, its labor pool, its interest rates, or its currency's value, as classical economics insists. A nation's competitiveness depends on the capacity of its industry to innovate and upgrade. Companies gain advantage against the world's best competitors because of pressure and challenge. They benefit from having strong domestic rivals, aggressive home-based suppliers, and demanding local customers. In a world
Words: 13589 - Pages: 55
for profits goes beyond established industry rivals to include four other competitive forces as well customers, suppliers, potential entrants, and substitute products. The extended rivalry that results from all five forces defines an industry’s structure and shapes the nature of competitive interaction within an industry. As different from one another as industries might appear on the surface, the underlying drivers of profitability are the same. The global auto industry, for instance, appears to have nothing
Words: 11910 - Pages: 48
imported). Extracting more mechanical energy for the car from every drop of fuel is a designer’s challenge. But it is vital for the consumer, the economy and the planet. At the same time, a fast growing, young and upwardly mobile, speed conscious India demands pick-up and instant response at the accelerator pedal. There is normally a trade-off between performance and fuel efficiency. A third requirement is space efficiency, as customers want the car to be compact to cope with congestion on roads
Words: 50525 - Pages: 203
