Colgate Palmolive - http://www.colgate.com/app/Colgate/US/Corp/LegalPrivacy.cvsp General Description Colgate-Palmolive is one of the leading consumer product companies in the world. It offers products in many categories including oral care, personal care, household surface, and fabric care, and pet nutrition. Colgate-Palmolive has market leadership around the world, primarily operating in North America, Latin America, Europe, and Greater Asia/Africa. The company has headquarters in New York,
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Executive Summary Colgate Palmolive is a well-reputed company with a large series of its well-known products having different varieties in terms of flavour. Colgate Palmolive is the world leader in oral care industry. They cater the need of different segments by offering innovative products. The main objectives of this study is to analyse the existing channel strategies, physical distribution, sales force design and marketing strategies of Colgate Palmolive in India and recommend the
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Supply Chain Strategy of Colgate Palmolive Toothpaste Objective : 1. To know the supply chain strategies used by the Colgate Palmolive ltd. 2. To know the distribution channels of the Colgate Palmolive toothpaste. 3. To study the supply process of Colgate Palmolive from supply of raw materials till supply to retailers. Introduction: The distribution strategy is concerned with the product or service placement. Broadly speaking, there are two categories of issues and decisions
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Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights, the Company works closely with local merchandisers and
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Marketing Project: STP & 4P Analysis of Colgate Strong Teeth by Group 6 Segmentation Segment 1 Benefit Sought Strong Teeth & Cavity Free Segment 2 Freshness & Shiny Segment 3 Price Segment 4 Prevent Decay Age Behavioral Psychographic 5-12 Heavy Users Demonstrate Success to Peers 13-30 Medium Users Seek fashion Entertainmen t Niche oriented products, Smokers Trendy and Fun Loving But resource constrained 30-45 Low Users Most probable decision makers for switching brands Value
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and science of Sales in Colgate-Palmolive from an experienced District Manager. Learning : You will learn about the Colgate-Palmolive Sales systems - Distribution network, Stockist management, Sales force management, In-store execution, Customer marketing programs and gain in-depth knowledge of how to leverage technology in sales. back to top MARKETING Duration: 3 months Nature of Project: To give exposure to different disciplines within marketing as practised by Colgate-Palmolive and help appreciate
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ANALYSIS ON WHAT IS DONE BY COLGATE IN THE MARKET (Swot analysis tool) If someone asked which the top toothpaste brand in the world is, he/she will not need to search around his/her brain so much. Because, in most brains, the top of the mind brand for toothpaste is Colgate. Using SWOT tool, Colgate has analyzed below; Strength in the SWOT analysis of Colgate * Brand recall & visibility: Colgate being the brand name holder as it repeal well to customers. Build strong loyal customers as a
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COLGATE PALMOLIVE Marketing Strategies and Programs Introduction Colgate Palmolive Company is a $17.1 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. This American diversified multinational corporation focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly defined strategy to grow market shares for key products
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value * Colgate revitalized Cibaca which was acquired by Colgate in 1994 from Ciba Geigy as Colgate Cibaca in 2000 to act as a price flanker for the company * In no time Colgate Cibaca became the 4th largest selling brand in paste category by gaining whopping 50% market share * To add to the positives of Colgate Cibaca it became a brand to reckon with despite the absence of an intensive communication strategy and support. This shows the inherent strength in the offerings that Colgate Cibaca
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colgate Meg Carey Max Jayapaul Julie Longmuir Kate Lynch Rani Marom Liz Sansone Marketing 9703 Dr. Chattalas Colgate-Palmolive Case Analysis April 10, 2002 COLGATE-PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH SWOT Strengths ColgateColgate-Palmolive is recognized as the world’s leader in personal care sales which included oral hygiene products like toothbrushes and toothpastes. In 1991
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