PRODUCT AND BRAND MANAGEMENT PROJECT ON Company study of Hindustan Unilever Limited (HUL) Submitted to- Prof. Pitamber Dwivedi Submitted by- Anish Bhattacharyya [FT-09-720] Anurag Kumar Mishra [FT-09-729] Durgesh Tiwari [FT -09-748] Jagat Singh Nagar [FT -09-754] Shwetank Kumar [FT-09-856] Sourav Mukherjee [FT- 09-862] Ravi Kumar Sinha [ FT- 09-813] IILM-GSM-09-11_PBM_SEC-A_
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Entry/Exit Demand Analysis [ to cite ]: Peter R. Dickson and Alan G. Sawyer (1984) ,"Entry/Exit Demand Analysis", in NA - Advances in Consumer Research Volume 11, eds. Thomas C. Kinnear, Provo, UT : Association for Consumer Research, Pages: 617-622. Advances in Consumer Research Volume 11, 1984 ENTRY/EXIT DEMAND ANALYSIS Peter R. Dickson, The Ohio State University Alan G. Sawyer, The Ohio State University ABSTRACT Past methods of measuring consumer response to the price of a branded good are
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BA 170 Exam #2 Notes March 19, 2015 Products and Services Product Anything that can be offered in a market for attention, acquisition, use or consumption that might satisfy a need or a want May be defined as everything both favorable and unfavorable that a person receives in an exchange Service is a product that consists of activities, benefits or satisfaction that is essentially intangible and does not result in the ownership of anything. Experiences represent what buying
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5/14/2014 5/14/2014 ID: 211410510 Done by: ghada alali Section: 107 ID: 211410510 Done by: ghada alali Section: 107 Marketing Plan Nestle Marketing Plan Nestle NESTLE When thinking about food and beverages leading organizations, a name that immediately comes to our minds is Nestle which is the world’s largest food production company in terms of profit and products diversity. The Swiss based company was founded in 1866 by Henri Nestle, it all started when Henri Nestle who was a pharmacist
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Algerian Consumers 3) SIKA as a brand 4) Product Description 5) Executive summary 6) Situation analysis 7) Product mix 8) Target markets 9) Marketing strategies 10) Distribution Introduction The world's oldest-known formula for toothpaste, used more than 1,500 years before Colgate began marketing the first commercial brand in 1873, has been discovered on a piece of dusty papyrus in the basement of a Viennese museum. In faded black ink made of soot and gum Arabic mixed
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Overview Case The Gril-Kleen Corporation are efforts to market its innovative product and the product is a liquid restaurant grill cleaner had been extremely successful. The product is a chemical solution which could be applied directly to a working grill and would clean off bumt-on food and accumulated grease in a matter of minutes. It appeared to have several major advantages over competing product. Gril-Kleen Corporation had been developed by Ryan Warren and two brothers who owned a small
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in this sector: * Increasing rate of urbanization, expected to see major growth in coming years. * Rise in disposable incomes, resulting in premium brands having faster growth and deeper penetration. * Innovative and stronger channels of distribution to the rural segment, leading to deeper penetration into this segment. * Increase in rural non-agricultural income and benefits from government welfare programmes. * Investment in stock markets of FMCG companies, which are expected
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A. EXECUTIVE SUMMARY Aim : To study the growth of cosmetics industry in India. Women cosmetics market growth on a period of time along with a strong increase in male cosmetics market. Cosmetic brands promotions and advertisements in attracting customers. Consumer behavior in accordance with the utility drawn from the usage. Medicinal & Herbal/Ayurvedic Cosmetics market & Fake cosmetic industry in India. Methodology : A sample survey conducted on UG and PG students regarding their cosmetic usage
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Proctor & Gamble Making Everyday Life Better Executive Summary In the billion-dollar industry that is consumer packaged goods, one of two key giants is Proctor & Gamble (P&G), an Ohio-based company that specializes in consumer packaged products. Throughout this paper, I will show that P&G is a leading consumer packaged goods company with a very promising future ahead of them. I will discuss the market structure in which they operate, the marketing approaches that they use and
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Q. WHEN SHOULD A CORPORATION CONSIDER A MAJOR SOCIALLY RESPONSIBLE BUSINESS PRACTICE INITIATIVE? A. The following are the reasons when corporations must consider a major socially responsible business practice initiative: 1. When a company has been offered a financial incentive to alter a business practice for the benefit of the environment, most typically from an external public or regulatory agency (e.g., Cisco’s incentive from the local energy supplier to meet or exceed guidelines for
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