snack business Identify • Vision • Mission - Market leader in every industry they compete in - Synergies (transferring, management, HR skills, distribution channels – i.e. Power of One) - Market expansion (international) - Related diversification (share some of the same channels, advertising, distribution, etc) - There was no clear cut vision ( analysts and CEO even admitted it (looked like they were taking advantages of long term and short term opportunities)
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Ease of access to distribution channel (Ex: Sony faced in India from BPL, Videocon; Case of Castrol and Toyota ) 4. Cost advantages not always related to the size of company e.g. personal contacts or knowledge that larger companies do not know (Learning curve effects) 5. Will competitors retaliate? 6. Govt. action. 7. How important is differentiation? Entry barriers Govt. policy related (Coke, FDI in Retail ) Technology related (Steel, Thermal, Aluminium) Marketing related ( Distribution
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Changing Channels: The Impact of the Internet on Distribution Strategy Leyland Pitt, Pierre Berthon, and Jean-Paul Berthon I n simple markets of old, producers of goods or services dealt directly with the consumers of those offerings. In some modern businessto-business markets, suppliers also interact on a face-to-face basis with their customers. In most contemporary markets, however, mass production and consumption have lured intermediaries into the junction between buyer and seller. These
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Channel and Pricing Strategies Majesty Anderson, Yvonne Davis, Benjamin Holbert & Shawn Hicks Marketing 571 Judy Allen December 17, 2011 Kathy Kudler recently had a business meeting with a top distribution company in Italy that is well known for leading grocery value in sales. Selex a well known grocery distribution company would like to get into the franchising business. Selex is impressed with Kudler’s dominant positioning in Brazil and would like to market and franchise a café known
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1. Introduction This paper analyses the performance of the company Ice-Fili at the end of fiscal year 2002. It’s the oldest Russian ice cream producer. It originated from the former state-run Soviet company Moshladokombinat N 8. In 1992 it was privatised and registered as a private jointstock company under the name Ice-Fili. Its CEO is Anatoliy Vladimirovich Shamanov. He transitioned the company to a privatized for-profit firm after the dissolution of the Soviet Union in 1991. The transition was
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the world’s largest pasta producer. Due to its multiple distribution channels, the company gradually suffered operational inefficiencies and increasing overhead costs that resulted from fluctuating demand - orders often swung wildly from week to week. Feeling that an alternative approach needs to be implemented for improvement, the company’s former Director of Logistics, Brando Vitali had proposed a new system call ‘Just-in-Time Distribution (JITD). Rather than simply fulfill distributor’s weekly
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Dezember 2005 Dezember 2005 Internationales Marketing Internationales Marketing Ann-Christin, Daniela, Marina Michaela Ann-Christin Daniela Marina, Michaela 1 1 Learning objectives • Historical background of L’ORÉAL • L‘ORÉAL brands • Positioning of brands • Globalization of brands & the business L’ORÉAL • Strategies of L´ORÉAL • Distribution • Finding Recommendations Dezember 2005 Internationales Marketing Ann-Christin, Daniela, Marina, Michaela 2 1 L’ORÉAL brands Consumer Brands:
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The Research Process Sequence of steps in busieness research Formulate Problem • Decision Problem • Research problem Dermine Research Design • Explorative research • Descriptive research • Cusal research Dermine data Collection Method • Secondary Data • Primary data Design data Collection Forms • Quantitative Data • Qualitative Data Design Sample and Collect data • Sample Frame and sample • Probability versus nonprobability
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choice of distribution channels also plays a critical role while targeting these segments. Estimates (15-month period): Revenue: 6,500,00 peso => 2,600,000(compacts) & 3,900,000 (refills) [1:1.5 ratio] Price: 39.95(compact) vs 24.95(refills) Expected purchases : 2.6M/39.95 = 65,081(compacts) & 3.9/24.95= 156,312(refills) Potential Marketing Strategies Option 1(given in case): Toiletry product - Value Pricing - AB & C class urban females, 16-25 years old - Distribution channel-
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HISTORY OF MARKETING KUPRINA ANASTASIA, LOKTIONOVA MARIA, ABITOVA DIANA Marketing is the subject that always open to new ideas and new trends and widespread worldwide Marketing student's books often suggest examples from American business which are not always suitable for European business The first mentioned “marketing” term in XIX- start of XX century, first defined in 1935 (the performance of business activities that direct the flow of goods and services from producers to consumers) changed
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