Achieving Strategic Fit and Scope True/False 1. A company’s competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services. Answer: True Difficulty: Easy 2. The value chain emphasizes the close relationship between all the functional strategies within a company. Answer: True Difficulty: Moderate 3. A company’s product development strategy defines the set of customer needs that it seeks to satisfy through its products
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Sept.14 : Chapter 1 Introduction to Strategic Management Monday, September 14, 2015 11:32 AM Why is strategy important? • Because it leads the organization in the right direction to achieve its goals and objectives.( performance) • It outlines the means by which a company intends to create unique value for customers a
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Nowicka-Jakubczyk EMBA XVII edition Whirlpool Corporation’s Global Strategy - Case Report As many American based companies, Whirlpool Corporation after building strong position and success in North America, decided to “go international” and start its global expansion. The main Whirlpool’s objective was becoming the world market leader in home appliances, in what CEO of Whirlpool – David Whitwam strongly believed. Whitwam’s “go global” strategy plan was based on: * entering different markets, European
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SITUATION ANALYSIS In 1984, at the age of 19, Michael Dell founded Dell Computer with a simple vision and business concept; that personal computers could be built to order and sold directly to customers. Michael Dell believed his approach to PC manufacturing had two advantages: (1) bypassing distributors and retail dealers eliminated the markups of resellers, and (2) building to order greatly reduced the costs and risks associated with carrying large stocks of parts, components, and finished goods
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It Makes Cents Introduction This case is about the 99 Cent Only Store’s supply chain business model and how competitive advantage is executed within the context of its information systems (IS) strategies. Founder David Gold’s model is to create a straight path between a low-priced item and a paying customer. Under the tutelage of Robert Adams, vice president of IS, notes “bleeding edge technology (Oz, 2009 p. 73) is unnecessary, rather integration of information technology (IT) with a high rate
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neighbouring competitors that are embracing similar pricing and service strategies; like Eastern & Oriental, and Shangri-La's Rasa Sayang Resort (2), Penang Mutiara intends to provide flawless quality of services, and to align its strategy with its customers’ needs, in order to provide a value-added personal experience that revives customer’s retention. The Penang Mutiara management has implemented a perfect service quality strategy that the lean on to gain competitive advantage: “it is impeccable service
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Competitor #1 weighted Competitor #2 rating Competitor #2 weighted 1 - Extensive distribution .4 6 2.4 3 1.2 2 - Customer focus .3 4 1.2 5 1.5 3 - Economies of scale .2 3 .6 3 .6 4 - Product innovation .1 7 .7 4 .4 Totals 1.0 20 4.9 15 3.7 In this example competitor #1 is rated higher than competitor #2 on product innovation ability (7 out of 10, compared to 4 out of 10) and distribution networks (6 out of 10), but competitor #2 is rated higher on customer focus (5 out of 10)
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economic factor of these regions. For example, the consumers’ income, the companies find out consumers’ income in these regions; therefore, they were able to know the consumers’ purchasing power. Unilever used multidomestic strategy with the creation of Pureit. Multidomestic strategy is when multinational firms enable individual subsidiaries to compete independently in domestic markets. Pureit is a custom made product for India market. Pureit is a $43 battery-powered water purification system. This system
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Branding, Pricing, and Distribution Plans (Discuss why the branding, pricing, and distribution strategies are so important to a business.) Simply highlight and retype over this information. Branding Strategy (Thoroughly develop the company’s branding plan.) Simply highlight and retype over this information. Pricing Strategy (Thoroughly develop the company’s pricing plan.) Simply highlight and retype over this information. Distribution Strategy (Thoroughly
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Business Strategy: Zara’s Strategic Vision The ‘fast fashion’ is one of the most innovative strategies of Zara, is based on going faster than the idea itself. Zara’s power is its speed: moving from the tendency to have the item in the store hangers. The fashion industry was a balanced range of movement of business was almost non-existent and known, knowing that each season lasts three or four months, then there are four or six months of sales. The difficulty of the sector companies to change
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