UNIT 14 Research INTERNATIONAL MARKETING RESEARCH Objectives After going through this unit you should he able to • explain the global marketing research scenario • • • • • explain the scope of international marketing research describe the procedure for undertaking international marketing research describe the techniques available for international marketing research plan a field research describe the techniques available for interview • identify and explain the various
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Contents External environment analysis 2 1. Define the type of organisation and the industry in which it operate 2 a. What type of organisation is 2 b. What industry, product segments/market in 2 c. What is the current life-cycle position of the industry 2 2. Assess the industry’s future growth (8 factors industry life cycle analysis) 3 d. What have been the key issues affecting historical industry growth? What was their impact? 3 e. What are the key issues that will affect future industry
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DIVERSIFICATION AND MARKET ENTRY CHOICES IN THE CONTEXT OF FOREIGN DIRECT INVESTMENT Ram Mudambi University of Reading and Case Western Reserve University Susan McDowell Mudambi John Carroll University Address for correspondence: Dr. Susan McDowell Mudambi Department of Management, Marketing and Logistics Boler School of Business John Carroll University University Heights OH 44118 Phone: FAX: Email: (216) 397-3094 (216) 397-1728 smudambi@jcu.edu DIVERSIFICATION AND MARKET ENTRY CHOICES IN THE
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PORTER’S NATIONAL DIAMOND ANALYSIS ……………… 1.1 Factor Conditions 2 1.2 Demand Conditions 3 1.3 Related and Supporting Industries 4 1.4 Firm Strategy, Structure and Rivalry 5-6 1.5 Government 7 1.6 Chance 8 CONCLUSION ……………………………………………………………………. 9 PART 2 MARKET ENTRY STRATEGIES ……………………………..… 2.1 Joint Venture 10-11 2.2 Acquisition 12-13 RECOMMENDATIONS …………………………………………………………... 14 REFERENCES …………………………………………………………
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Americans were consuming CSDs at the lowest rates since 1989. During this decline, Coca-Cola struggled operationally and Pepsi attempted forays into new products and new markets. Forging ahead into the 21st century, both Coca-Cola and Pepsi faced the problems of sustaining growth and profitability in a declining CSD market and the challenges associated with non-CSD products. The ever-famous Coca-Cola formula was created by John Pemberton in 1886 and was marketing as a “potion for mental and physical
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Indian market, yet he was also convinced of the imperative to internationalize. Scheduled to meet soon with a group of institutional investors to brief them on the company’s growth strategy, Duggal had to factor in concerns about the priorities of the company’s international business division, and, in particular, he needed to address the concerns expressed among foreign institutional investors. Duggal anticipated their questions: Shouldn’t Dabur first build scale in the fast growing domestic market
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geographic distribution, ethic mix, and income distribution. 1. Population Size: 2. Age Structure 3. Geographic Distribution 4. Ethnic Mix 5. Income Distribution B. Economic Segment: refers to the nature and direction of the economy in which a firm competes or may compete. 1. Inflation Rates 2. Interest Rates 3. Trade Deficits or Surplus 4. Budget Deficits and Surplus 5. Personal saving rates 6. Business saving rates 7. Gross Domestic products C
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INDIAN LOGISTICS INDUSTRY May 2012 Index I. II. Executive Summary Market Overview – – – – – – – – Industry Overview Structure of the Industry Five Forces Model Growth Drivers Trends in the Industry Government Initiative Opportunities in the sector Challenges in the sector III. Industry Analysis III. Major Players – Major Companies – Common Stock Comparables IV. Organized Players in Logistics Segment – – – – – Container Rail Business Multimodal Transport Operation Container Freight
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United States which accounts for about twenty percent of domestic market retail business in technology based items. It has store in 24 different locations in United States (USSEC, 2011). Apart from its operations in USA, it also carries out its operations in Mexico, Turkey and United Kingdom etc. (Boyle, 2006). As of 2010, company along with its various subsidiaries operates more than one thousand and fifty stores only in domestic markets (USSEC, 2011). It is a private listed company. The stocks
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airlines is primarily their low ticket prices, which can be as low as 10-20% of those charged by full-service airlines. AirAsia differentiates its no frills product by offering less features at substantially low fares. However, this strategy will become generic with the entry of low cost carriers waiting in the wings. At that stage, low cost competition will each need to try and “be different”. Limited product differentiation is an opportunity, but must be approached with extreme caution. Anything (like
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