are definitely the most well-known American cartoons among the Chinese. Children were exposed to Disney characters and subscribed the “Mickey Mouse” magazine since young. However, Disney still faces a number of challenges when planning its entry to Shanghai: - Resistance from the local people. Although Chinese people do like western cultures, they are also very proud of their own culture and patriotic. Therefore, when they hear that the government will spend more than 20 billion RMB on the Disney
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white-collar workers are developing a taste for western food, and Chinese restaurants are developing a new top tier. Catering for weddings and other events is a new growing sector. The high-end market is spreading beyond the three major cities of Beijing, Shanghai and Guangzhou. Distribution has become more efficient and professional in major cities, but remains problematic elsewhere. Education and training in the use of new products is needed all along the value chain. Competition from other nations and domestic
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AD) and Tang (618 - Pagoda, Forest of Stone Steles Museum etc. top 3. Shanghai Being the largest metropolitan area in China, Shanghai is situated in central-eastern China, facing the East China Sea. Shanghai is divided into two sections: Pudong and Puxi. Pudong is the new development zone on the east of Huangpu River while Puxi is the old area lying on the west of Huangpu River. Shanghai possesses two airports - Shanghai Pudong International Airport ( PVG ) top 4. Guilin Lying by the banks
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Loreal ideas - customer centric – develop categories together with comsumer - assess the competencies vs strategy of the business (action) - be consecutive in the strategy deployment (pyramid) Moje pomysly: Secure the base (because of high share in sales, important for future growth), use as recruitment/education strategy, Multi- Brand Strategy L’Oréal uses a multi-brand strategy to cover the mass market in China. The best way to describe their diversified brands is that of a pyramid:
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Between 1949 and 1976, China was closed-off to foreigners with the exception of a selected few. During that time, travel and tourism was for all intents and purposes considered a political activity. Domestic tourism hardly existed and outbound travel was limited almost exclusively to government officials. To Chairman Mao Zedong, leisure travel was considered a capitalistic bourgeois activity and therefore forbidden under Marxian principles. Turning point: Shortly after the Chairman's death,
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hear? Are your ears dirty?’This has now changed and a key to t success is getting our product out to the customers. Distribution costs here are 20 per cent of MPS compared to 5 per cent in Europe. As Loic Courant, Bob Smith’ Commercial Manager in Shanghai, summarized the s situation: He who wins logistics wins China. Unilever in China Unilever is an Anglo-Dutch company that has over 500 operating units in 75 countries. The company markets over 1000 brands, including margarine, soap, food products
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A Report on Shanghai (Yangshan) Port Visit 2013 Debarshi Das IIFT Kolkata 7/7/2013 Contents * What is a Port - page 3 * Types of Port - page 3 * Major Ports in China - page 4 * Port’s major functions - page 5 * About Shanghai Port - page 6 * Yangshan deep water container terminal - page 7 * Key points and challenges - page 9 * References - page 9 What is a Port? A “Port” is a facility for receiving ships and transferring cargo
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of the key cities in Yangtze Delta which is renowned world-wide as a cultural, historic, industrial and tourism center. 1. Location 1.1 Geographical position and climate. The city is located in the South of Jiangsu province, boarding Shanghai on the East, the Taihu Lake on the west, Zhejiang province on the south and the Yangtze River on the north. Situated at the temperate zone and with subtropical oceanic monsoon climate, Suzhou enjoys four distinctive seasons, mild temperature and
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Citibank in China 1. What were the reasons for China to open banking to foreign banks? The Peoples Republic of China wanted to gain membership into the World Trade Organization (WTO) and the People's Bank of China (PBOC) wanted to force domestic banks to become more competitive. 2. What are Citibank's competitive advantages in foreign markets? Citibank's competitive advantage in a foreign market is its global network. They've been in foreign markets for nearly 100 years
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to 2005 at 9.5% a year, from less than ￥1,000 billion to about ￥18,000 billion. With the new constructions which can be seeing everywhere around the nation, Chinese government become more and more confident. The 2008 Beijing Olympic Games and 2010 Shanghai Expo are more like two huge stages, and Chinese government showed its great achievement and ambitious goals to everyone around the world. Many people spoke highly of the improvement that Chinese government has made, and were thankful for the benefits
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