CASE STUDY ANALYSIS ON NTT DoCoMo: Marketing i-mode ANALYSIS There is one simple word to describe this case, and the word is “RADICAL” . From radical ideas leading to radical technologies, from radical ways to market the technology. We can safely say that the i-mode idea was an immense success, from 2 M subscribers 30 M subscriber’s in just 2 years from launch is a feat that is comparable to none. NTT launched this revolutionary service to reduce the existing load on their wireless
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NTT DoCoMo Anjum Attar(2012135) Bidisha Bose(2012139) Chetan Kale(2012140) Malav Kansara(2012150) Pranay Jain(2012161) Praveen Joseph(2012163) Siddharth Chandarana(2012176) Sailing the Blue Ocean • The DoCoMo case deals with a companies quest to sail through the highly competitive market with the help of the market pioneers • As a technology and telecom based industry in a highly evolved and mature market it was inevitable to explore new white spaces • DoCoMo decided to enter
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BOOK REVIEW OF DoCoMo JAPAN’S WIRELESS TSUNAMI Subhendu Chakraborty ASCI- PGDHM V ROLL NO. 27 DoCoMo - Japan’s Wireless tsunami – is written by John Beck and Mitchell Wade on the Company NTT- Docomo which is the only Asian firm in the WAI ( Wealth Added index) and how the company has made such a huge market in Japan itself and has become Japan’s most successful company in mobile telecom sector. Japan's NTT DoCoMo is on the verge of attaining equal stature. DoCoMo is the world's second-largest
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............................................................9 9.2 Diet Plan .................................................................................................................................................... 10 9.3 Getting Tata Docomo Post paid connection becomes easier
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Korea & Japan Trip Spring 2001 NTT DoCoMo and Japan’s Wireless Industry Anu Bhave Haakon Brown Will Chu Jose De Oteyza Mario Lewis Wendy Miller Luis Pintado NTT DoCoMo seems to have the elements of a successful global player. First, it is in a promising market. The wireless phone market is growing rapidly and industry forecasts predict more than half the world’s population will own a cellular phone by
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Korea & Japan Trip Spring 2001 NTT DoCoMo and Japan’s Wireless Industry Anu Bhave Haakon Brown Will Chu Jose De Oteyza Mario Lewis Wendy Miller Luis Pintado NTT DoCoMo seems to have the elements of a successful global player. First, it is in a promising market. The wireless phone market is growing rapidly and industry forecasts predict more than half the world’s population will own a cellular phone by
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Innovation 1231.3635.01 Case Questions: (1) How did DoCoMo create distinctive value at low cost? How did DoCoMo combine the strength of the mobile phone and the PC-Internet? How did the value curve of DoCoMo’s i-mode differ from those of the mobile phone and PC-internet? (2) Where and how did i-mode create new buyer utility? What is i-mode’s business model? (3) How did NTT DoCoMo make profits out of its i-mode service? (1) DoCoMo broke "Red Ocean" by ignoring the technology race and price
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NTT Docomo i-mode 1. How would you assess the profitability and attractiveness of the telecom industry in Japan at the time of the launch of i-mode? What would you conclude from a five force industry analysis? Regulation plays a crucial role in defining market conditions in mobile telephony, as they allocate the radio spectrum licenses that provide the conduit for transmitting data wirelessly – as such, regulators can shape the nature of competition. Competition for market share in the late
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Bhutan (Dzongkha: འབྲུག་ཡུལ་; Wylie transliteration: ʼbrug-yul "Druk Yul"), officially the Kingdom of Bhutan, is a landlocked state in South Asialocated at the eastern end of the Himalayas. It is bordered to the north by China and to the south, east and west by the Republic of India. Further west, it is separated from Nepal by the Indian state of Sikkim, while further south it is separated from Bangladesh by the Indian states of Assam andWest Bengal. Bhutan's capital and largest city is Thimphu
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Overcoming Adversities to Succeed in the Web-designing Business: Ajency.in Teaching Note 1. Overview The case on Ajency.in takes us into the world of two budding entrepreneurs Anuj and Avanti who have just started a web-design company. This case illuminates the road blocks faced by a start-up company. These are apparent in both, their professional as well as their personal lives. This case shows how the practical and forward thinking approach helped the two of them side-line their obstacles
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