product, pricing, promotion, and distribution. So, coverage begins with introductory concepts and proceeds into the marketing mix elements (product, price, promotion and place). You may wonder whether this book covers all aspects of marketing. No, it does not cover all aspects of marketing. You will find only basic concepts herein. If you seek specific, contemporary examples of marketing concepts, check out a traditional textbook from the library or purchase a recent edition from a used book store.
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INTRODUCTION TO PSYCHOLOGY Definition Psychology is an academic and applied discipline that involves the scientific study of mental functions and behaviors. Psychology has the immediate goal of understanding individuals and groups by both establishing general principles and researching specific cases, and by many accounts it ultimately aims to benefit society. In this field, a professional practitioner or researcher is called a psychologist and can be classified as a social, behavioral, or cognitive
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information technology systems: mission and vision, customers, business focus, executive direction, capital planning, project management, performance management, acquisition, and architecture. These questions reflect the ITRB members' extensive on-the-job experiences, as well as insights gained from assessments of critical information systems across the Federal government during the past several years. This is a preview version of the Assessment Tool, which will continue to be enhanced over time.
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relating to job satisfaction is of major interest in the field of organizational behavior and the practice of human resources management now. The interest steamed from the belief that the satisfied employees are more productive than dissatisfied employees are. This interest induces the management academics to conduct many researches regarding different issues in the field of job satisfaction. Employees spend most of their time at work but they are not completely satisfied from their job that’s why
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Unit - 1 : Introduction to Human Resource Management Structure of Unit: 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 Objectives Introduction Opening Case What is Human Resource Management? Nature of HRM Scope of HRM Objectives of HRM Functions of HRM Role of HRM HRM in the New Millennium Summary Self Assessment Questions Reference Books 1.0 Objectives After studying this unit, you will be able to: 1.1 Understand the basic concepts
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relationships that typically exist between managers and subordinates. Using a survey questionnaire, data is being collected from employees of a variety of organizations and found out that though mostly, NLP is unconsciously applied in managerial sector, it does play its role in improving the perceived manager-subordinate relationship, through improving the trustworthiness of the managers and the social bonding that exist between the managers and their subordinates. NLP also impacts to a lesser degree upon
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SURGICAL NURSING Making patients better: a qualitative descriptive study of registered nurses’ reasons for working in surgical areas Carolyn Mackintosh BA, MSc, RGN, Pg Dip, PhD Senior Lecturer, Division of Nursing, University of Bradford, Unity Building, Trinity Road, Bradford, UK Submitted for publication: 13 May 2005 Accepted for publication: 16 December 2005 Correspondence: Carolyn Mackintosh Division of Nursing University of Bradford Unity Building Trinity Road Bradford
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between 1903 and 1917. FALSE 3. The effectiveness of any organization is influenced greatly by human behavior. TRUE 4. (Anthropology has contributed to the study and application of OB. TRUE 5. "Structure" is the formal pattern of how jobs but not people are grouped. FALSE 6.) "Culture" is the pattern of basic assumptions used by individuals and groups to deal with the organization and its environment. TRUE 7. The "organizational environment" includes the market and technology
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changes of workers. Results show that mutual understanding among workers and managers is absent in the RMG sector. This study also states that high-work load, poor behaviour of line managers, low skills and low wage rates are the notable reasons for high job turnover and social unrest. Poor relationship between workers and supervisors is the main source of conflict. This study finds that there is growing demand for work life balance among the workers of RMG sector. Keywords: Bangladesh, Readymade garment
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Chapter 1 An Introduction to Management of Technology M .A. Akkas, Professor, Department of Management Studies, University of Dhaka. 1. 1. Introduction We live in a man-made technological world. Technology has played the basic role of an instrument for transforming the primitive and natural world into a technological and man -made world. Technology determines the standard of living of people of a given country. It is technology that makes basic difference between
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