Part Five GLOBAL STRATEGY, STRUCTURE, AND IMPLEMENTATION Chapter Eleven The Strategy of International Business OBJECTIVES • To identify how managers develop strategy • To examine industry structure, firm strategy, and value creation • To profile the features and functions of the value chain framework • To assess how managers configure and coordinate a value chain • To explain global integration and local responsiveness • To profile the types
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Airline Cost Performance IATA ECONOMICS BRIEFING No 5 An analysis of the cost base of leading network airlines versus no-frills, low-cost airlines (LCCs) IATA Economics Briefing No 5: AIRLINE COST PERFORMANCE Mark Smyth Brian Pearce IATA, July 2006 Contents 00 Executive Summary 01 Introduction 02 The Low-Cost Challenge 03 Airline Cost Performance for US Airlines 04 Airline Cost Performance for European Airlines 05 Airline Cost Performance in Asia and South America
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Global Wine War 2009 : New World versus Old How were the French able to dominate the worldwide wine trade for centuries ? What sources of competitive advantage did they develop to support their exports ? France and the Mediterranean region is closely tied to the Wine History. It has started since the Roman Empire, and has been fully integrated to the European culture with the Christian era : Monasteries planted vines and built wineries. The nobility started also planting vineyards as a mark of
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SESSION 1 2 CHAPTER 1: Global marketing in the firm 2 1. Introduction to globalization 2 2. The process of developing the global marketing plan 2 3. Comparison of the global marketing and management style of SMEs and LSEs 2 4. Should the company “stay at home” or “go abroad”? 3 5. Development of the global marketing concept 3 6. Forces for global integration and market responsiveness 3 7. The value chain as a framework for identifying international competitive advantage 4
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type of product packaging used in Germany is bottling, which accounts for 60% of beer containment. Of the remaining 40% cans and kegs each makes up 20%. Canning has accelerated production capacity. Canning lines can fill 2,000 containers per minutes versus bottle lines that fill 1,100 containers per minute (Adams, 2006). The bottles used by German brewers are reusable, which adds to the high-cost of production. Expanding into new markets that support an efficient packaging mix, such as the use of canning
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some of the author’s predictions for the year. In debates about whether growth is a percentage point up or down, we too often lose sight of the absolute scale of China’s economy. No matter what rate the country grows at in 2016, its share of the global economy, and of many specific sectors, will be larger than ever. My snapshot of China in 2016? An increasingly diverse, volatile, $11 trillion economy whose performance is becoming more and more difficult to describe as one dimensional. The reality
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International & Cross-Cultural Negotiation Haruthai Numprasertchai, Ph.D. Kasetsart University International Negotiation: Art and Science International negotiations are much more complex than domestic negotiations. They challenge the negotiators to understand the science of negotiation while developing their artistry. • The science of negotiation provides research evidence to support broad trends that often, but not always, occur during negotiation. • The art of negotiation is deciding which
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over 20 years. That is the place where we raised our six children. We were also very fortunate to have also lived in Europe for many years. While living in NH, I was always intrigued with the story of a small resort village, Bretton Woods, and the global impact it had on Europe and the rest of the world. Bretton Woods institutions were created in 1944 during the United Nations Monetary and Financial Conference at the Mount Washington Hotel (The Bretton Woods Committee, n.d.). The Bretton Woods institutions
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Chinese economy experienced astonishing growth in the last few decades that catapulted the country to become the world's second largest economy. In 1978—when China started the program of economic reforms—the country ranked ninth in nominal gross domestic product (GDP) with USD 214 billion; 35 years later it jumped up to second place with a nominal GDP of USD 9.2 trillion. Since the introduction of the economic reforms in 1978, China has become the world’s manufacturing hub, where the secondary
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BRANDING, PRICING, AND DISTRIBUTION Marketing Management - MKT 500 Create the domestic and global product branding strategy. Branding and personalizing products attract the consumer’s attention and entices them to make purchases. Marketers use logos, colors, and shapes to create an image in the consumers mind to help them to remember the product, its maker, and origin. “Branding is more than a name; it is s a selection of qualities associated with the name” (Iacobucci, 2012). When it comes
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