MOI UNIVERSITY SCHOOL OF BUSINESS AND ECONOMICS COURSE TITLE : RELATIONSHIP MARKETING NAME : NGOYA TASK : ASSIGNMENT 1 PRESENTED TO : MR. BONUKE 1. DEFINE RELATIONSHIP MARKETING AND BRIEFLY EXPLAIN THE DIFFERENCE BETWEEN RELATIONSHIP MARKETING AND TRADITIONAL/TRANSACTIONAL MARKETING. Relationship Marketing: Refers to the development, growth, and maintenance of long-term, cost-effective exchange relationships with individual customers, suppliers, employees, and other partners
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possible to order many things online from the comfort of our home and have them delivered either directly to our house or to a local store where we can pick them up. Many pharmaceutical stores (Walgreens, CVS, Rite Aid…), food stores (Pizza Hut, Papa Johns, Dominos…) and stores like Home Depot, Lowes and many others have those services available through their website or mobile applications for their customers. The main objective of this research project is to measure the benefits that such a technology
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MANAGERIAL ACCOUNTING SOMNATH DAS BASICS OF MANAGERIAL ACCOUNTING Purpose of the course - familiarize you with: 1. Managerial accounting concepts. 2. Managerial accounting practices. 3. Use of managerial accounting information for decision making. 4. Pitfalls. Accounting is a branch of study concerned with the generation ( identification & measurement ) and provision (Communication) of information. Managerial accounting is in particular
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Mayank Kumar – 1302-084 Prashant Gupta – 1302-105 Ravi Kumar – 1302 - 120 Kirti Shankar – 1302-074 Komuravelly Sainath – 1302-075 Rajeev Tibarewal – 1302-116 Rahul Gupta – 1302-113 Mayank Kumar – 1302-084 Prashant Gupta – 1302-105 Ravi Kumar – 1302 - 120 Kirti Shankar – 1302-074 Komuravelly Sainath – 1302-075 Rajeev Tibarewal – 1302-116 Rahul Gupta – 1302-113 2013 IMT Ghaziabad (DCP Batch – 2013-15) 2013 IMT Ghaziabad (DCP Batch – 2013-15)
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Create an Effective Advertising Plan Product, Price, Place, & Promotion Your marketing plan has positioned your company in terms of product, price, and place. You have made decisions about what market segment you will compete in. You have considered products and services, distribution, pricing, guarantees, quality, policies, etc. You have set objectives and goals. Now it’s time to decide how you will promote your company to achieve those objectives and goals. Define Your Customers
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2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd THE APPLICATION OF COST, DIFFERENTIATION AND HYBRID STRATEGY IN BUSINESS OPERATIONS: WILL HYBRID STRATEGY BECOME THE NEW COMPETITIVE STRATEGY? Mas Bambang Baroto, 2Muhammad Madi Bin Abdullah International Business School (IBS), Universiti Teknologi Malaysia International Campus, Kuala Lumpur, Malaysia E-mail: 1mbbaroto@ic.utm.my (Corresponding Author), 2muhdmadi@ic.utm.my 1 ABSTRACT Both strategic
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McDonald’s: Behind The Golden Arches “Since 1955, we’ve been proud to serve the world some of its favourite food. And along the way, we’ve managed not just to live history, but create it: from drive-thru restaurants to Chicken McNuggets to college credits from Hamburger U and much more. It’s been quite the journey, and we promise this is just the beginning-we’ve got our hearts set on making more history” (McDonald’s Corporation, 2011). Almost 60 years have passed since Raymond Kroc envisioned
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Introduction Before introducing the history, mission, and vision, I am enterprising a fast food company, Subway® restaurants in Malaysia. Subway® restaurants are the world's biggest submarine sandwich chain working more units in the US, Canada and Australia than McDonald's does (Dec 16, 2009). Today, there are more Subway restaurants in the world than other restaurant chain, 42996 restaurants in 108 countries, and there are 177 restaurants in Malaysia. “Subway, eat fresh”. (Nov27, 2013) History
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Project Report on Retailing Challenges in INDIA Submitted By: Sudev Rajdarshan (2011198) Shriram Tarawade (2011204) Valluru Naveen (2011218) Varun Luthra (2011221) Vasundhara Singh (2011222) INTRODUCTION
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Table of Contents 1.0 What is Knowledge Management 3 1.1 The Influence of Technology- Applications in the Workplace 3 1.2 Business-Information Technology (IT)Alignment 3 1.3 Aspects of Knowledge Management 4 1.4 Knowledge Strategy – IT Alignment is achieved through the completion of four main steps: 5 1.5 HP’s Knowledge Management Programme 5 1.6 KM Approaches: 6 1.7 Aligning Existing Information Systems with Corporate Goals: 7 2.0 Knowledge Management Integrating Information 8
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