“The use of professionalism normally is linked in our field with the expression of a need to improve occupational standing.” (Piezka & L’Etang, 2006, 270). Discuss this in the light of professionalism in the public relations industry Professionalism in public relations is a multifaceted construct that discusses the ethical standards and skills required for PR practitioners and some of the criteria that are central to the profession are a body of knowledge, ethical practice, certification, importance
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Journal Vol. 4, No. 4, Fall 2010 ISSN 1942-4604 © 2010 Public Relations Society of America Public Relations Management at the Lucile Packard Children's Hospital: A Case Study Erika H. Powelson, and Kenneth D. Plowman, Ph.D., APR The healthcare industry in the United States is changing at record speed, especially in California. California has seen the emergence of Health Maintenance Organizations (HMO's) and the drastic effects they have had on the hospital environment. These changes are occurring
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Lecture Notes for 15.436 International Financial Markets Chapter 6 Why hedge exposure to exchange rates Fall 1999 Raman Uppal 6-2 International Finance: Chapter 6 – Why hedge Fall 1999 Road Map 1 Part A Part B 6 7 8 9 Part C Part D Part E Preliminaries: Conventions, notation, and basic concepts Currency markets and the behavior of the exchange rate Markets for exchange-rate derivatives and the hedging decision Why hedge exposure to exchange rates Measuring and managing
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This class contributes to those goals through its student learning outcomes. LEARNING OBJECTIVES * Use Financial Statements to evaluate firm performance. * Project Financial Statements (B/S, I/S, budgets, etc.). * Use Financial Statements to obtain Cash Flows for the firm and equity holders. * Calculate and project Free Cash Flow. * Determine financial drivers of Free Cash Flow. *
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LEGAL AND ETHICAL CONSIDERATIONS 4 RUNNING HEAD: LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY [Student Name] [Instructor’s Name] [Date] [Course Name] Introduction This paper is concern with legal and ethical issues in advertising
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PART I INTRODUCTION History In 1886 in Atlanta, Georgia, John Pemberton developed Coca-Cola, a non-alcoholic version of French Wine Coca. The first sales were at Jacob’s Pharmacy in Atlanta, Georgia, on May 8, 1886. It was first sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for your health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction
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informaworld.com/smpp/title~content=t775653701 Defining Strategic Communication Kirk Hallahana; Derina Holtzhausenb; Betteke van Rulerc; Dejan Verčičd; Krishnamurthy Srirameshe a Journalism and Technical Communication Colorado State University, b School of Mass Communications, University of South Florida, c Department of Communication Science, University of Amsterdam, The Netherlands d Pristop, d.o.o., Ljublana, Slovenia e School of Communication and Information, Nanyang Technological University
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1. INTRODUCTION 1.1 Brief History History of Pepsi:- Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore
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FROM ‘STRATEGY’ TO ‘CORPORATE COMMUNICATION STRATEGY’: A CONCEPTUALISATION Paper delivered at the 9th International Public Relations Research Symposium, held at Lake Bled from 4-7 July, 2002 Benita Steyn APR Lecturer Dept of Marketing and Communication Management Faculty of Economic and Management Sciences University of Pretoria SOUTH AFRICA 0002 (27 12) 420-4040 w (27 12) 362-5085 fax bsteyn@hakuna.up.ac.za TABLE OF CONTENTS 1. 2. 2.1 2.2 2.3 2.4 INTRODUCTION DEFINITION OF TERMS
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The International Journal of Digital Accounting Research Vol. 11, 2011 pp. 25 - 43 ISSN: 1577-8517 The impact of Accounting Information Systems (AIS) on performance measures: empirical evidence in Spanish SMEs1 Elena Urquía Grande. Complutense University of Madrid. Spain. eurquiag@ccee.ucm.es Raquel Pérez Estébanez. Complutense University of Madrid. Spain. raquel.perez@ccee.ucm.es Clara Muñoz Colomina. Complutense University of Madrid. Spain. cimunnoz@ccee.ucm.es Abstract. This research
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