Executive Summary pg. 3 Pepsi vs. Coke pg. 4 Pepsi vs. Dr. Pepper pg. 6 Pepsi vs. Kraft pg. 9 Recommendation and Conclusion
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An inexorably changing climate toward a more health conscious consumer has created a strategic quandary for the carbonated soft drink (CSD) giants, Coke and Pepsi: how to regain lost market share of their premier products and return to high annual growth rates seen previously? Although consumer craving for CSDs is not to be underestimated, the growing market demand for alternatives must not be ignored. The strategy going forward should be multifold. 1. Both Coke and Pepsi must actively try to
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Strategic Direction Mission: * To refresh the world... * To inspire moments of optimism and happiness... * To create value and make a difference. Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio
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has had dealings with Cadbury in the past, having sold his Snapple soft drinks business to the group in a $1.45bn deal in 2000. He had bought it three years earlier for just $300m Trian campaigned stridently for Heinz to increase shareholder value. The outcome? Even before the results of the proxy were announced, Heinz management announced a $265 million cost-cutting plan and a $1 billion share buyback program the British maker of Dr Pepper soft drinks and Dairy Milk chocolate, said Thursday that
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Motivation Plan Kendre Adams LDR 531 March 20, 2015 Dr. Ali Yallah Motivation Plan Crafting a motivational plan is very helpful for any organization as well as for its employees. This paper discusses the summary of the mentor's interview including information about mentor's organization, the department in which mentor works in, and his job description. The paper further analyses specific differences in attitudes, emotions, personalities, and values among the learning team members based on
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clusive use at Institute of Management Technology, Hyderabad (IMT,HYD), 2015 9-702-442 REV: JANUARY 27, 2004 DAVID B. YOFFIE Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century, Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States, where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In
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For the exclusive use of R. PONCE 9-702-442 REV: JANUARY 27, 2004 DAVID B. YOFFIE Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century, Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States, where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In a “carefully waged competitive struggle,”
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Table of Contents Introduction 3 Description 3 Segments 3 Caveats 4 Socio-Economic 4 Relevant Governmental or Environmental Factors, etc. 4 Economic Indicators Relevant for this Industry 4 Threat of New Entrants 5 Economies of Scale 5 Capital Requirements 6 Proprietary Product Differences 7 Absolute Cost Advantage 8 Learning Curve 8 Access to Inputs 8 Proprietary Low Cost Production 8 Brand Identity 9 Access to Distribution 9 Expected Retaliation
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brand share in the world. Cadbury is the largest confectionary company in the world and has its presence in Beverages in Australia and Americas. The brands that are enjoyed in almost every country around the world are Schweppes, Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious, and Bassett. 12 Focus Markets of Cadbury USA INDIA CHINA SOUTH AFRICA JAPAN BRAZIL MEXICO
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uses the iconic logo we still know today of a large “7” followed by a lowercased “up”. Here is the logo. 1929 Logo 7-up was marketed as a medicinal drink for hospital and home use. The company was bought and sold a few times; it also merged with Dr. Pepper
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