Business Horizons (2011) 54, 193—207 www.elsevier.com/locate/bushor The uninvited brand Susan Fournier a,*, Jill Avery b a b Boston University School of Management, 595 Commonwealth Avenue, Boston, MA 02215, U.S.A. Simmons School of Management, 300 The Fenway, M-336, Boston, MA 02115, U.S.A. KEYWORDS Branding; Brand management; Social media; Web 2.0; Co-creation Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging
Words: 12407 - Pages: 50
Freedom-loving Nation of China From the Desk of: "The White Tiger" A Thinking Man And an Entrepreneur Living in the world's center of Technology and Outsourcing Electronics City Phase 1 (just off Hosur Main Road) Bangalore, India Mr. Premier, Sir. Neither you nor I speak English, but there are some things that can be said only in English. My ex-employer the late Mr. Ashok's ex-wife, Pinky Madam, taught me one of these things; and at 11:32 p.m. today, which was about ten minutes ago, when the lady on All
Words: 78967 - Pages: 316
Penis Enlargement Exercise Guide Learn all natural techniques and strategies to help increase your size PERMANENTLY! By: Rob Miller SupplementCritique.com 1 Disclaimer! The information provided in this ebook is intended as a guide to help you understand how the penis works, its parts, and methods I have personally used to help increase both the length and the girth of my penis. It is intended solely for information purposes, and should not be construed as medical advice. Please note that
Words: 17246 - Pages: 69
place that to this day, decades after it had long faded, is believed to be an incubator for radical lifestyles and subversive politics. 4 Arthur Dobrin Or perhaps her name—Ailanthus—a strange one, where here, if you are named after flora it is Rose or Violet or another sweet smelling flower that could be grown in the garden. It must be a name given to her by a hippie mother, a band given to bestowing peculiar names on their children. No one knows of a girl
Words: 51512 - Pages: 207
was too tired to go out. A: So what did you do? B: We just stayed home and watched TV. 2. A: I had a great weekend. B: What happened? A: I met this really terrific girl and I think she likes me. B: Really? A: Yeah, we’re going out next weekend. B: All right! 3. A: What did you do last weekend? B: Umm, I spent most of the time at the gym. A: How come? B: Well, I plan to enter a bodybuilding competition next month. A: Gee, I didn’t know you were a bodybuilder. B: Yeah. Want to see
Words: 24958 - Pages: 100
Barack Obama Dreams from My Father “For we are strangers before them, and sojourners, as were all our fathers. 1 CHRONICLES 29:15 PREFACE TO THE 2004 EDITION A LMOST A DECADE HAS passed since this book was first published. As I mention in the original introduction, the opportunity to write the book came while I was in law school, the result of my election as the first African-American president of the Harvard Law Review. In the wake of some modest publicity, I received an advance from
Words: 154210 - Pages: 617
make you think." —MILTON FRIEDMAN CONTENTS Introduction I. 1. 2. 3. 4. 5. WHAT LIFE IS ALL ABOUT The Power of Incentives: How Seat Belts Kill - 3 Rational Riddles: Why the Rolling Stones Sell Out - 10 Truth or Consequences: How to Split a Check or Choose a Movie - 20 The Indifference Principle: Who Cares If the Air Is Clean? - 31 The Computer Game of Life: Learning What It's All About - 42 II. GOOD AND EVIL 6. Telling Right from Wrong: The Pitfalls of Democracy - 49 7. Why Taxes Are Bad: The
Words: 82975 - Pages: 332
Number: 813.6 For my parents, with gratitude and wonder Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z acknowledgments A aberrant, adj. “I don’t normally do this kind of thing,” you said. “Neither do I,” I assured you. Later it turned out we had both met people online before, and we had both slept with people on first dates before, and we had both found ourselves
Words: 16449 - Pages: 66
sauce or whatnot. But she’ll go, she’ll go and see. You won’t, Ed. You wouldn’t. You’re upstairs probably, sweaty and alone. You should be taking a shower, but you’re heartbroken on the bed, I hope, so it’s your sister, Joan, who will open the door even though the thunk’s for you. You won’t even know or hear what’s being dumped at your door. You won’t even know why it even happened. It’s a beautiful day, sunny and whatnot. The sort of day when you think everything will be all right, etc. Not the right
Words: 57192 - Pages: 229
ue [pic] Final paper Lars Isaksaetre, Henrik Oiseth, and Jason Casey BUSA 499, Section One Professor Pham May 13, 2009 Table of contents Executive summary……………………………………………………………… page 2 Company profile…………………………………………………………………… page 3 Overview of the jewelry industry………………………………………………. page 4 External environment………………………………………………………… page 5 Industry analysis……………………………………………………………… page 10 Jewelry supply chain…………………………………………………………. page 16 Industry
Words: 25869 - Pages: 104