THE CASE OF MOBILE PHONE USERS IN UNIVERSITI UTARA MALAYSIA Prepared by Meguellati Achour Pn. Nor Pujawati Md. Said Dr. Ali Boerhannueddin Abstract Service quality, switching barriers, and brand image are the major antecedents of customer loyalty, and loyal customers may buy more, accept higher prices and have a positive word-of-mouth effect. Also we know that the cost of selling to new customers is
Words: 4026 - Pages: 17
market place, using one of the five essential types of performance, cost, quality, speed, innovation, and service. These five performance dimensions, when managed well, deliver value to the customer and provide competitive advantage to you and your organization. (the fundamental success drivers)( the sources of competitive advantage) Innovation: Is the introduction of new goods and services. Firms must innovate or it will die. 1. Firms must adapt quickly to changes in consumer demands and to new
Words: 564 - Pages: 3
A competitive advantage is something a firm or product has that competing firm or products don’t have Service quality as a competitive advantage Are product features that can be an advantage for a while but will soon become standard as time goes on. It simples shows how the business uses there criteria to give them that unique edge Customer value as a competitive advantage Simple entails if the customer getting a bargain Customer satisfaction as a competitive advantage Products that have
Words: 406 - Pages: 2
e-bill users are increasing. • IBBL has future market if they able to introduce this e-bill service. • There is a good correlation between internet users & E bill/ internet banking users. • Very Few banks are providing E bill banking service. • IBBL has good opportunity to invest in Bangladesh • Number of customers is low compare to other or similar bank. • Islami Bank Bangladesh Limited is quick service provider. • Branch environment of Islami Bank is very pleasant. • Management system of
Words: 992 - Pages: 4
1. How has Porcini’s maintained high product and service quality and how does it plan to do so for its new Pronto concept? Firstly, Porcini’s is a people processing service and it requires the active cooperation of customers. It has always thought about the process and output in the customer’s point of view. It did not adopt a franchising or a syndication model of ownership and did not risk the company’s quality reputation and avoided the pace of growth that the company was ill equipped to handle
Words: 364 - Pages: 2
customer base it has to use a low cost strategy so that majority of the population can patronize the products and services it renders. By using of improved technology, the staff strength of the company can be reduced to lessen operational cost. DIFFERENTIATION STRATEGY ICICI can capture the mass market by adapting to differentiation strategy. It can produce or deliver goods and services (at an acceptable cost) that customers will see it as a value added and are important to them. ICICI already
Words: 1194 - Pages: 5
Table of content 1. Introduction……………………..………………………………………….1 2. Article summary….………………………………………………………..3 3. Article relationship to service marketing concepts………….…………….4 4.1 Censorship issue……………………………………………………….5 4.2 System break-in issue…………………………………………………7 4.3 Search query issue…………………………………………………….8 4. Implications….…………………………………………………………….9 5. Evaluation….……………………………………………………………..10 6. Conclusion……….……………………………………………………….10 7. References………………………………………………………………
Words: 2702 - Pages: 11
The local business that I whose services that I frequently use is, Snap Fitness, which is a gym that you can work out and tan. The three components that this business uses in its business model are commerce, occupation, and organization. Business commerce is the process by which people produce and exchange valuable goods and services that fulfill their wants and needs. (Introduction to Business) Snap Fitness provides a safe environment for people to work out and tan in exchange for a small fee
Words: 254 - Pages: 2
LITERATURE REVIEW The researcher will review existing literatures on customer service in the banking industry of Ghana. This chapter takes a look at the various variables that may influence important customer service amid fierce competition from the perspective of some writers and researchers. It starts with profile of the banking industry under study through to the importance and nature of the customer practices, Customer Satisfaction, Retention and Customer Loyalty, Customer Relationship Building
Words: 5236 - Pages: 21
Week 4 Assignment: Instructional Strategies and Learning Materials Kevin Thistlethwaite VCT/410 April 15, 2013 Niki Micheau Week 4 Assignment: Instructional Strategies and Learning Materials The training program for Dan McGuinness Irish Pub will be carried out by The manager, Brad O’Sullivan, and head server, Tony Ainsley. Both have had many years of experience in the restaurant and bar field, and will bring that experience to the table for the duration of the course. The company believes
Words: 723 - Pages: 3
