Erika Soriano Starbucks Starbucks Corporation was founded in 1971 in Seattle Washington. They are currently the premier roaster, marketer and retailer of specialty coffee in the world. With about 182,000 employees in nearly 20,000 stores across 62 countries Starbucks has become a household name. Besides Coffee, Starbucks has an extensive product mix offering tea, a variety of fresh food items and iced coffee as well. Besides their well established locations, Starbucks also offers a variety of
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Thi Huong Giang – ID# 442309 Nguyen My Hanh – ID# 442321 Pham Tra My – ID# 442329 PORTER’S FIVE FORCES INDUSTRY ANALYSIS COCA-COLA COMPANY 1. Threat of New Entrants: Medium - Coca-Cola is considered not only a beverage company but also a brand, so they own a significant market share providing Coca-Cola the ability to earn economy of scale that help maintain their total costs at a minimum level, which will create a quite difficult barrier for new beverages to enter the market. - As Coca-Cola
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| Business Strategy | Assignement | 24/05/2010 | | | | “Making your organisation fit for purpose” Starbucks Coffe Company is the world leading brand in roasting and distributing coffee. The company owns now more than 15 000 coffee shops around the globe: it is settled in North America, Latin America, Europe, Middle-East and Asia. The diversity and depth of its offer (from smooth to extra roasted coffee, African, Arabian or Latin, and all the muffins, cookies and sandwiches)
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Coffee made agreements with Starbucks and Dunkin Donuts to sell their coffee in single serve pods and in return these companies would offer the Keurig brewing machine for
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US$19.163 billion (2015) 16.5% increase over US$16.448 billion (2014) | Profit | US$2.757 billion (2015) 33.3% increase over US$2.068 billion (2014) | Employees | 238,000 (2015) | Main Competitors | Caribou Coffee Company, Costa Coffee, Dunkin Brands Group, Inc., Green Mountain Coffee Roasters, McDonalds Corporation, Nestle S.A, and many other Restaurants and Coffee Houses. | II. Introduction The Starbucks Company was founded in Seattle in 1971 by Jerry Baldwin,
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MISSION STATEMENT Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.(Starbucks Mission, 2008) Another strength that contributes to Starbucks success is their dedication in providing a good work environment for their employees. Starbucks provides their employees with a great work environment and they treat them with the up most respect. More importantly, Starbucks provide 24 hour training for all
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Starbucks is an international specialty coffee chain company. Operating more than 16,000 stores in over 50 countries worldwide to date, it is the largest coffeehouse company in the world (Starbucks Corporation 2010). Set back in year 1971, Starbucks specialized in coffee and other related beverages such as Italian-style espresso beverages, cold blended beverages, and a selection of premium teas, also with certain related businesses like complementary food items, coffee-related accessories and equipment
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owner of Starbucks, Howard Schultz, has expanded the company through his vision of superior customer service. The core strength behind Starbucks’ brand is the quality of its products due to its ability to continuously innovate. One of the threats Starbucks faces is the significant number of competitors. The competitors vary from Mc Donald’s, Dunkin’ Donuts, and independent coffee shops; making it much harder for Schultz to keep its customers. Another threat is the loss of sales due to similar products
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Case study Starbucks Starbucks was founded as a coffee house by Howard Shultz on 1985. Philosophy of Starbucks is corporate social Responsibility mean company has to build up ethical and environmental principle for the sourcing of the coffee bean. Not only Starbucks, all the organizations key factor are resources, capabilities and competencies Resources can divide in e to two categories tangible and intangible resources. Starbucks tangible are coffee beans, price, production equipment and more
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annual ritual was steeped in Starbucks tradition. But for the iconic coffee company, this had been no ordinary year. Starbucks got its start as a Seattle-based coffee roaster in 1971. At this time, the larger coffee market was dominated by supermarket brands such as Folgers and Maxwell House, and per-capita coffee consumption in the U.S. was on the decline.3 During the next two decades, however, sellers of specialty, high-quality coffee beans began to attract a niche following.4 In 1987, entrepreneur
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