Dunkin Donuts Brand

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    It Utilization of E-Commerce

    Recommendation to Sara Lee Corporation: IT utilization of e-commerce Lionel Warren & Hamjat Jallomy Bah Consultants Instructor: Professor Herniter Course: IS535 August 15, 2011 Abstract Information technology represents the future of global business. The amount of trade conducted electronically has grown extraordinary with the widespread use of the internet. In order for companies to effectively compete, it is essential that they have e-commerce as part of their selling and buying strategy

    Words: 3500 - Pages: 14

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    Resources Bus

    [pic] INTRODUCTION TO BUSINESS PROCESSES (BUSI 1333) [pic] ASSESSMENT GUIDE 2012-13 NB The assessment details contained in this document are the definitive details of your assessment for this course 2012-13. Please follow this guide and disregard information on assessment from any other document. Contents Page |Recommended texts |2 | |Course schedule

    Words: 3522 - Pages: 15

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    Location-Based Services

    Have you ever wondered where you could find a great happy-hour bar recommended by your closest friends, or how far away you are from the nearest hotel and their website, or the nearest Latin American restaurant while you're on vacation? Location-based services allow you to access this information even when you are miles away from home. These services have a magnitude of uses in social networking, and they are largely accessible through mobile device networks. They use information on the geographical

    Words: 3372 - Pages: 14

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    Starbuck Marketing

    “We aren’t in the coffee business, serving people. We are in the people business, serving coffee” Howard Schultz, Starbucks Chairman and Chief Global Strategist Fortune Magazine, Vol. 149 No. 2 Title: Submit To: Completed By: Starbucks: “The Non-Coffee Treat” P.V. Sundar Balakrishnan Matthew Carmean Partner Julie Anstett Partner Julia Toochette Partner Joel Ennis Partner Joey Eaton Partner Trang P. Huynh Partner Table of Contents TABLE OF CONTENTS.................

    Words: 4057 - Pages: 17

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    Smucker's 2010

    Session 5: Case Portfolio Smucker’s in 2011: Expanding the Business Lineup Abstract/Introduction Smucker’s started out as a small family business 117 years ago. Today, they are a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and natural foods products in North America. Smucker’s has been led by four generations of family leadership – providing a continuity of management and thought

    Words: 4044 - Pages: 17

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    Broadway Cafe

    THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 1 THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 2 Abstract I just recently inherited my grandfather's coffee shop called the Broadway Café. In this paper we are going to examine how to bring it up to the 21st century. To get a better understanding of how to bring the coffee shop into the 21st-century; we are going to talk about the history of coffee and how it got started, and what life must have been like in the 1950’s. We are also

    Words: 2566 - Pages: 11

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    Franchising

    chain of restaurant which is selling franchise shops to small business owners. Our purpose is to help prospective franchise owners to run their own business and to provide high and unchanging standards of food and service to perpetuate and to save the brand image. The coursework should be made up of five sections: 1. Product design 2. Service design 3. Capacity management 4. Layout planning 5. Location criteria We will continue the project whit explaining what is franchising

    Words: 3490 - Pages: 14

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    The Cohesion Case

    The Cohesion Case: The Broadway Café Alicia N. Gadson CIS 500: Information Systems for Decision-Making Strayer University Dr. Frank R. Lazzara June 6, 2011 Table of Contents Abstract ........................................................................................................................... 3 Part 1: Competitive Advantage................................................................................ 4 Part 2: The Broadway Café and E-Business..................

    Words: 6462 - Pages: 26

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    International Franchising

    International franchising is often regarded as a low-risk foreign market entry strategy. Does this view fully reflect the attraction of international franchising as a market entry mode? International trade is booming and the world is shrinking rapidly due to faster communication, transportation, and financial flows. Today’s business environment is undergoing fundermental transformation as a result of globalization (Kotler & Armstrong, 2001). According to Hodgetts and Luthans (2003), “globalization

    Words: 3940 - Pages: 16

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    Dippin Dots Case

    Teaching Notes – Dippin’ Dots Ice Cream, as of October, 2004 Case Uses & Objectives This case can be used to augment discussions of strategic analysis, specifically both internal and external environmental analysis (Chapters 2 & 3 in Dess, Lumpkin & Eisner); and strategic formulation, specifically business level strategy (Chapter 5), with an additional focus on strategic implementation, specifically entrepreneurial development (Chapters 12 & 13). The case is written in a style that overviews

    Words: 3860 - Pages: 16

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