second place behind McDonald’s. The restaurants in our analysis represent several different segments of the fast food market including burgers (McDonald’s, Burger King, Wendy’s, Sonic, and Dairy Queen), sandwiches (Subway), snacks (Starbucks and Dunkin’ Donuts), Mexican food (Taco Bell), pizza (Pizza Hut and Domino’s), and chicken (KFC).4 The number of U.S. locations of these twelve restaurants totaled almost 100,000 and ranged from approximately 3,500 Sonic restaurants to almost 24,000 Subway restaurants
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Strategic Alliance- Group Project MARKETING STRATEGIES-615 Introducing to the world Biggest Alliance of the Year 2013 KetelBucks Star One Espresso Shot For People who want more from their Coffee Starbucks Company Profile Starbucks Background: Who are they? Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries, including 13,279 in the
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Pillsbury, Smucker’s, Jif, Folgers, Dunkin Donuts, Hungry Jack, Crisco… Smucker’s has been careful to purchase only well established and successful brands and focused on leading brand names. The company decided it is better to acquire already established brands than to build a new brand from scratch. Smucker’s brands are positioned as the leading brands in many of the processed foods segments in which they compete. Folgers is the leading coffee (with Dunkin Donuts on its heels), Crisco is the leading
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1. What are the strengths and shortcomings of a decentralized approach to training managers and hourly employees? Discuss. A decentralized approach to training managers and hourly employees has many disadvantages for your organization. You lose control over the standardization of your training material as well as consistent training programs. Without a centralized approach to your training, employees and supervisors frequently find ways to skip the training completely and attempt to learn new
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Peet’s Coffe&Tea - the freshest coffee is its strategy - has about 70 stores in five states. Others are Independent specialty coffee shops which offer beer, wine, liquor, satellite television, and internet-connected computers and, Donut and bagel chains like Dunkin Donuts offering flavored coffee and non-coffee alternatives. -1- For product innovation,
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fresh products, value and great service. It has become the largest quick service restaurant chainin Canada specializing in always fresh coffee, baked goods and home style lunches (TimHortons: About Us). Originally Tim Hortons offered only coffee and donuts to itscustomers but has greatly expanded today to offer a full lunch menu as well along withmany more baked goods. The biggest attraction to Tim Hortons is still their always freshcoffee, it is also offered in a take-home tin so customers can enjoy
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I Historia * Krispy Kreme nace en el 1933, cuando un inversionista llamado Vernon Rudolph compra una tienda de donas en Paducah, Kentucky, perteneciente a un chef francés llamado Joe LeBeauque. Este ya había creado una receta para unas donas esponjadas a base de levadura, únicas en Estados Unidos y base de las famosas donas hechas famosas por Krispy Kreme. * En el 1935 El negocio de las donas Krispy Kreme pronto salió del establecimiento y se muda a Nashville, Tennessee para venderse
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Peet’s Coffe&Tea - the freshest coffee is its strategy - has about 70 stores in five states. Others are Independent specialty coffee shops which offer beer, wine, liquor, satellite television, and internet-connected computers and, Donut and bagel chains like Dunkin Donuts offering flavored coffee and non-coffee alternatives. -1- For product innovation,
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STARBUCKS By Patricia L. Boyd BA 2430 International Management Professor Jeff Walls January 30, 2011 Summary Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing
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obvious throughout this paper McDonalds is really the king of adapting its business to the various cultures of the countries they operate in. The top ten fast food chains with revenue made outside the United States from ten thru one are Dairy Queen, Dunkin Donuts, Wendy’s, Starbucks, Domino’s Pizza, Subway, Pizza Hut, Burger King, KFC, and McDonalds at number one with revenue total of 44 billion (Huffington Post Mar 12 2013). Some say that fast food chains that adapt themselves too much to other cultures
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