case teaching note | 14 Krispy Kreme Doughnuts, Inc. Overview With 181 Krispy Kreme stores in 28 states, Krispy Kreme Doughnuts in 2001 was rapidly building something of a cult following for its light, warm, melt-in-your-mouth doughnuts. Sales were on an impressive climb, exceeding 3.5 million doughnuts a day. The company’s business model called for 20 percent annual revenue growth, mid-single digit comparable store sales growth, and 25 percent annual growth in earnings per share.
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first restaurant, Open Kettle, in Quincy, Massachusetts, before being renamed Dunkin' Donuts in 1950.[4] In 2004, the company's headquarters were relocated to Canton.[5] The following year, four-time James Beard Foundation Award nominee Stan Frankenthaler was announced as the company's first Executive Chef / Director of Culinary Development.[6] A typical Dunkin' Donuts in Geneva, New York. In 2008, Dunkin' Donuts opened its first "green" store in St. Petersburg, Florida. The restaurant is Leadership
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Team Andres KKD Case Analysis Business 6200: Strategy and Competition KKD Case Analysis Prepared By Team Andrews: Tim Fish Brad White Christina Vance Stephanie Bogan Anthony Vatterott Submitted To: Professor Mazen Badra October 15, 2009 BUSN 6200 Fall I 2009 Team Andrews KKD Case Analysis TABLE OF CONTENTS I. Introduction .................................................................... 1 II. SWOT Analysis ...........................................
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Team Andres KKD Case Analysis Business 6200: Strategy and Competition KKD Case Analysis Prepared By Team Andrews: Tim Fish Brad White Christina Vance Stephanie Bogan Anthony Vatterott Submitted To: Professor Mazen Badra October 15, 2009 BUSN 6200 Fall I 2009 Team Andrews KKD Case Analysis TABLE OF CONTENTS I. II. III. IV. Introduction .................................................................... 1 SWOT Analysis ...................................................
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doughnut shop in 1937. Initially selling to grocery stores, he ended up cutting a hole in the building to sell to passersby who inquired about buying hot donuts directly from the bakery. Mr. Rudolph patented Krispy Kreme in 1939. Family members joined the bakery to help Rudolph meet rising demand for his doughnuts. Rudolph invented and built all his donut making equipment. To date, the company still uses only company made equipment. Other stores started popping up around the south in the 1950s and 1960s
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forward. In recent years, the advent of the Keurig coffee brewing system has provided customers a way of ordering and enjoying their favorite brands of coffee without having to leave the comfort of their homes. Many coffee industry leaders such as Dunkin Donuts have enthralled themselves into the “K” cup business as a way to meet the needs off
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McCarthy, 2011). During the market growth Starbucks will start to make profit. Just as Starbucks will start to see their sales increase they will more than likely start to see competition with similar products. Competitors such as McDonalds and Dunkin Donuts will start to emerge with similar drinks and will try to improve Starbucks’ product and probably with cheaper prices. At the market maturity stage the competition for Starbucks will grow and the sales for will start to decline. Persuasive promotion
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Weaknesses 5 3.5.3 Opportunities 5 3.5.4 Threats 6 3.6 Ansoff’s matrix analysis for Starbucks 6 4 Specialty Coffee Market Competition 7 4.1 Overview of Starbucks competitors 7 4.2 Financial analysis between Starbucks and Dunkin Donuts 7 4.3 Starbucks versus Dunkin Donuts strategies 8 5 Analysis of specialty coffee market 9 5.1 Industry overview 9 6 Future Market Challenges 10 6.1 Factors in favor of the industry 10 6.2 Challenges derived using Porter’s Five Forces 10 6.2.1. The Threat of
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does not change the fact the brand is being spread too thin. The company was not meeting annual targets for store openings, which resulted in the closing of many locations. Competition is also putting a chokehold on this company. Places like Dunkin Donuts, McDonalds and Pete’s Coffee are some of those competitors leading the front. Unfortunately for Starbucks, these companies are much cheaper. Customers are noticing that if the experience of a Starbucks is being diluted, then they no longer have
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differentiation more difficult. Having a more aggressive and ambitious expansion plan than its competitors, Starbucks quickly launched in strategic locations, had a loyal consumer base, and established a strong brand image. Starbucks largest competitors are Dunkin’ Donuts and McDonald's who offer quality coffee at a much cheaper
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