BINGO Since its launch period in March, 2007, BINGO as a brand has been though a lots of ups and downs. Both Branding and sales and Distribution aspects of marketing for BINGO have been explored and matured to a large extent. Though the product itself is considered to be in a growth stage with a market share of 16% in the branded snacks food category, it has been successful to a large extent in creating the required Brand recall for the category INDIAN SNACK INDUSTRY: Snacks are a part of Consumer
Words: 1057 - Pages: 5
Masters of rural markets: Accenture Research Report The Hallmarks of High Performance Contents Foreword: Unleashing India’s rural multiplier effect Growing business confidence in rural opportunities The attractions and distractions of rural markets 03 05 09 Distinctive capabilities that enable 15 companies to succeed in India’s hinterland Framework factors critical to nurturing distinctive capabilities Developing the right capabilities—and acting on them Last word 28 29 31 2 Foreword
Words: 10004 - Pages: 41
benefits of oral hygiene. Children were targeted through “infotainment” – activities that included interactive activities like essay writing and painting competitions centred around the “Spread a Smile” theme. Colgate, a company also tied up with ITC E-Choupal and Rotary to spread the message of dental care and oral hygiene to villages across India. The campaign successfully targeted over 156 villages in Uttar Pradesh in association with Project Disha and 36 villages in Maharashtra. In addition, dental
Words: 4450 - Pages: 18
Market capitalisation, which stood at Rs 5,570 crores in 1996, has multiplied over 50 times to around Rs 2,90,000 crores. It gives me much pleasure to welcome you to the 102nd Annual General Meeting of your Company. I am sure you share my sense of satisfaction at yet another year of robust growth of your Company. This performance is even more heartening given the challenging circumstances in the global economy and the slowdown in India. It also bears testimony to the robustness of your Company's
Words: 4926 - Pages: 20
Table of Contents I. Introduction 2 II. DTH Industry in India 3 Industry Snapshot 3 Major Geographical Regions 3 Key market trends 3 Typical price points 3 Market share of key players 3 Growth Drivers 3 Future Outlook 3 Porter 5 forces model for DTH Industry 4 Supplier Power 4 Buyer Power 4 Competitive Rivalry: 4 Threat of Substitution: 4 Threat of New Entry: 4 Tata Sky: The Subject of Market Research 4 Segmentation 5 Targeting 5 Positioning 5 SWOT Analysis 6 Field
Words: 3077 - Pages: 13
A RESEARCH BASED PROJECT NEW PRODUCT LAUNCH IN THE MARKET DONE BY MONU JAIN COMPANY PROFILE: * Type: Public (BSE:ITC) * Founded: 24 August 1910a Radha Bazaar Lane, Kolkata, India * Headquarters: Kolkata, India * Key people: Yogesh Chander Deveshwar, Chairman K. Vaidyanath, Director, Partho Chatterjee, CFO * Industry: Tobacco, foods, hotels, stationery, greeting cards Products: Cigarettes, packaged food, hotels, apparel Employees: over 25,000 (2009)
Words: 6694 - Pages: 27
Plight of Indian Farmers with Respect to current Credit Facilities Plight of the Indian Farmer India is an agrarian country and around 60% of its people directly or indirectly depend upon agriculture. Agriculture in India is often attributed as gambling with monsoons because of its almost exclusive dependency on precipitation from monsoons. The failure of these monsoons can lead to a series of droughts, lack of better prices, and exploitation of the farmers by middlemen, all of which have led
Words: 1542 - Pages: 7
the private TV channels. With the cable TV operators slowly increasing their reach to the semi urban small town and some rural markets, Doordarshan kept on losing their market share to the private channels in terms of viewership. This was a classic case of cannibalization. Doordarshan was becoming a mere formality and was relegated to viewership in the form of remote rural areas. Doordarshan TV antennae were fast becoming a rare sight in India. However, the inception of
Words: 3116 - Pages: 13
Marketing Channel Strategies in Rural Emerging Markets Unlocking Business Potential By Benjamin Neuwirth Benjamin Neuwirth, Kellogg School of Management, bneuwirth2012@kellogg.northwestern.edu 1 EXECUTIVE SUMMARY In his landmark book “The Fortune at the Bottom of the Pyramid,” C.K. Prahalad describes the profits that can be earned by selling products to “Bottom of the Pyramid” customers. While there is truth to this, companies face unique challenges when operating in the rural regions
Words: 17572 - Pages: 71
Our Profile | | ITC is one of India's foremost multi-business enterprise with a market capitalisation of US $ 40 billion and a turnover of US $ 8 billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine and as 'India's Most Admired Company' in a survey conducted by Fortune India magazine and Hay Group. ITC also features as one of world's largest sustainable value creator in the consumer goods industry in a study by the
Words: 1706 - Pages: 7
