Ruskin University Marketing Consultancy, Report on ‘eBay Inc.’ Name: Mohammad Russel SID: 1351826/1_IM Faculty: Lord Ashcroft International Business School Module Code: MOD003058 Module Title: Marketing Consultancy Date: 14/11/2013 Academic Year: 2013/14 Semester: 01 London School Of Marketing Marketing Consultancy Report On ‘eBay Inc.’ Reported By: Mohammad Russel Report Date: 14/11/2013
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E-commerce Executive Summary: E-commerce is one of the most progressive sectors of the economy. E-commerce has had powerful impact on all the macroeconomic sectors. It is redefining business processes and consumer expectations. The internet backbone of e-commerce is connecting every vendor in the world to every buyer across the globe. Advent of mobile devices has made the whole process even more interesting. E-commerce has done really well in its own right during the course of its conception as
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[pic] |Syllabus Axia College/School of Business XBIS/219 Business Information Systems | |Copyright © 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course provides an overview of Business Information Systems. This includes a broad foundation for both technical and nontechnical business professionals. Special emphasis is placed on how information is used by different types of businesses across different industries. Policies Faculty and students/learners
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The project is a research for e-commerce and fashion social networking sites. It willMy research plan for this project is to read and research the most popular fashion/ social network websites. Polyvore, Wanelo, etsy, Pinterest, fancy, and Poshmark have more than 1 million active users. I will discuss how each of the start, funded by venture capital. Analyst each of the site by the elements, user interface, user ages, gender, and the business model. So far I’ve researched half of the websites I mentioned
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an Internet business. With a group of 17 friends and $60,000 of funds, Alibaba was born. [Baidupedia Web] Within only 15 years, Alibaba became the largest e-commerce company in the world, with approximately $300 billion in annual gross merchandise volume ("GMV") - or nearly 1.5 times the combined GMV of Amazon and eBay. In fact, more than three out of every four dollars spent online shopping in China goes through its platform, which should come as no surprise given that Alibaba's user
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COURSE PROJECT: E-COMMERCE PROJECT PROPOSAL & MILESTONE 1 and 2 TOPIC This proposal discusses the use of e Commerce- buying and selling goods and services online – is one of the biggest uses of the World Wide Web. Starting an e Commerce business or website or expanding an existing business with an e Commerce website can be highly profitable, as the overhead costs of running a web site are very small compared to running a physical shop and have access to a global market. Small businesses
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was born in Zhejiang Province, China, in 1946. Ma taught himself English and graduated from Hangzhou Teacher's institute in 1988. Jack Ma is the CEO of Alibaba Group, the Chinese leader in e-commerce with counts five companies specialized in online shopping as Tabao.com, the second global site behind eBay and Yahoo China, the search engine and portal bought by Yahoo in 2005. In his younger years, Jack Ma was a tour guide; his excellent command of English and his perfect knowledge of the province
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Motivation: Ever since the advent of Amazon.com at the start of 1994, as a book selling website, the e-commerce company as a whole has grown to an extraordinary extent. The e-commerce, from its initial birth to now, has grown to be an industry of more than $300billion. Some of the largest e-commerce industry in the world are Amazon, Alibaba, eBay, etc. In India, the first e-commerce industry related to merchandise was IndiaMart, which started as a directory website for customers in the Delhi-NCR
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In the battle of e-commerce with Amazon, eBay has to determine whether it should maintain the existing business model or transform its model and expand into new areas. By analyzing eBay with Porter’s Five Forces Model, I conclude that the most effective way for eBay would be to maintain the existing business model through strengthening its brand identity. The following analysis will provide reasons on why brand identity should be strengthened and how it can be used to improve eBay’s business. Threat
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Answer to eBay questions. 1. Five-force model: Potential entrants: relatively strong. The company is in an industry that is growing both locally and globally. Also the capital for launching an online website is very low. The bargaining power of buyers: weak to medium. The increasing buyer demand online is reducing the bargaining power of buyers. Competition from substitutes: very strong. There are many substitutes for eBay’s online services such as online retailers like amazon.com. The bargaining
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