Table of Contents 1. INTRODUCTION 3 2. E-MARKETING, E-BUSINESS AND E-COMMERCE 4 3. E-MARKETING STRATEGY AND PLANNING 5 3.1 Situation Analysis 6 3.2 Demand Analysis 6 3.3 Competitor Analysis 6 4. CONTRIBUTION OF ELECTRONIC MARKETING 7 5. CHALLENGES OF E-MARKETING 8 5.1 Managing feedback 8 5.2 Security of site information and payment systems 9 5.3 Low customer confidence in payment security 9 5.4 Problems of network/channel conflict 9 5.5 Challenge of delivering to the higher
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CHHABRA-13BSPHH011068 ANITHA M-13BSPHH010061 DIVYA SREE B-13BSPHH010149 CHETIKA GUPTA-13BSPHH010154 ABHIDHA-13BSPHH010011 ARYAMITA MOHANTY-13BSPHH010121 SUBMITTED TO: Dr. PURNAPRABHAKAR NANDAMURI DATE: 31-8-2014 Background Flipkart is an e-commerce business founded by Sachin and Binny Bansal in 2007 both are not related to each other and alumni of IIT Delhi. It is a Singapore holding based company and the most of investors are from foreigners, the business was incorporated as a company in
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technology as a means to communicate globally. The course provides students with an understanding of technology-mediated communication and the ability to maximize the use of new media to optimize organizational communications. Intranets, Internet, e-commerce, and the impacts upon customer satisfaction of new communications technologies are explored. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two
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Running head: Five Year Marketing Five Year Marketing Plan Walmart Sherry Smith Baker College Table of Contents I. Title Page 1 II. Table of Contents 2-3 III. Executive Summary 4 IV. Company Description 4-5 V. Strategic Focus and Plan 5 a) Mission Statement (Current) 5 b) New or Revised Mission Statement 5 i. Vision Statement (Current) 5 ii. New or Revised Vision Statement 5-6
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Develop an effective marketing plan for your construction company Step-by-step instructions with a sample plan showing how they are used BY JACK MILLER PRODUCER JACK MILLER SEMINARS FOR THE CONSTRUCTION INDUSTRY M ost of us who spend our lives in the construction industry enjoy solving customers’ problems. In fact, we really enjoy solving the hard ones. If we are going to survive in the construction industry we have to be knowledgeable problem solvers. It’s a must. But the more aggressive
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Part A – e-Commerce in China vs USA 1. Overall, what are some key opportunities and challenges (obstacles) that confront ecommerce in China? How are these challenges similar / different from those confronting e-commerce in the US (or other countries that you are more familiar with)? Some of the key opportunities of e-commerce in China are: The internet penetration rate in China is growing at a much faster rate as compared to other countries. 25.5% users in China have engaged in e-commerce, while in
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Froppa: Building an e-commerce business for an existing retail chain This case was written by Devendra Mangani and Dinesh Singh under the supervision of Dr. Bennett McClellan. The purpose of this case is only to provide material for online/offline discussion and the authors do not intend to provide any view points on Indian e-commerce or retail industry. The authors may have disguised certain names, information and situations to protect confidentiality. Part of the Sunstone Business School
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E-business plan An e-business plan for e-bookstore Presented to the professor of E-business Radostina Ruseva By: Anel Nussupbayeva (3.11.2014) Executive summary “Read Business Easy” Company is a start-up which wants to create an e-bookstore for global usage. The e-bookstore will provide people with e-books strictly related to business topics in short period of time. The goal of the company is to acquire a market share in the e-book industry through dominant selection of products, a
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Consumer Analysis and Profile Insert Name Institution Instructor Date Consumer Analysis and Profile Introduction Apparently, marketing is one among the most important aspects of business success in the world today. The needs of the customer ought to be reflected in the product that is being marketed. Worth pointing out also is the actuality that the level of satisfaction that a person obtains from a product depends on the extent to which
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THE PROS AND CONS OF INTERNET MARKETING INTRODUCTION: Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. When Internet was still in its formative years, marketing people used to depend on traditional media such as television, radio, handbills, billboards, newspapers, and magazines. Today, the Internet is premium source for promoting your business.
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