Table of Contents Introduction 2 Situation Analysis 2 Environmental Analysis 2 SWOT Analysis 3 E-Marketing Strategic Plan 4 Segmentation and Targeting 4 Differentiation 5 Positioning 5 E-Marketing Objective 5 E-Marketing Strategy 6 Implementation Plan 7 Evaluation and Budget 9 Introduction Mitsui Travel is an independent and privately owned full service travel agency, which specialized in assisting customers who are planning to travel to Japan (Mitsui Travel 2014). Located in
Words: 3611 - Pages: 15
Introduction of e-commerce Electronic commerce can be defined as sales or purchase of goods and services or any commercial transaction through electronic systems such as internet, telephone and e-mail. There are several forms of e-commerce, including: Business-to-Business (B2B) is the electronic transactions between enterprises for conducting business. Business-to-Consumer (B2C) is the business sell of products or services directly to customers, such as Gmarket, Alibaba etc. Consumer-to-consumer
Words: 3739 - Pages: 15
opportunity to work on this business plan. We are also grateful to those people without whom it would have been quite impossible for us to continue preparing this entire report. During our preparation we overcome some major difficulties and enjoyed our each and every moment on making this business plan. All of our group members were really co-operative. We had done library work, survey and web searching and came to understand many events in preparing this business plan. Executive Summary HAMKO is also
Words: 6371 - Pages: 26
of e-commerce at Midea Corporation Abstract This project discusses that what e-commerce can do to help Midea gain more profit or reduce the spending. In China, most of the IT technologies that customers use are at the initial stage. The development of the Internet is just at the beginning. Therefore, customers can’t make an order for what they want only by viewing the company’s homepage. As the leader in the area of Chinese household appliances, Midea should play a leading role to run the e-commerce
Words: 1169 - Pages: 5
utilization of e-commerce Lionel Warren & Hamjat Jallomy Bah Consultants Instructor: Professor Herniter Course: IS535 August 15, 2011 Abstract Information technology represents the future of global business. The amount of trade conducted electronically has grown extraordinary with the widespread use of the internet. In order for companies to effectively compete, it is essential that they have e-commerce as part of their selling and buying strategy. Companies should also integrate e-commerce with
Words: 3500 - Pages: 14
Business Plan Of Summit Rx Inc Table of Contents 1.0 Executive Summary 3 1.1 The Products 4 1.3 Mission Statement 5 1.4 Management Team 5 1.5 Sales Forecasts 6 1.6 Expansion Plan 7 2.0 Company and Financing Summary 8 2.1 Registered Name and Corporate Structure 8 2.2 Financial Position 8 2.3 Investment 10 2.4 Management Equity 10 3.0 Products and Services 11 3.1 Online Sales of Products. 11 Baby Care 11 Grocery 11 Personal Care 11 OTC Medicines 11
Words: 7308 - Pages: 30
Business Plan Profess Health Product private limited, lucknow Enter your name August 21, 2013 |Section 1: The Business Profile | |Description of My Business | |(Session 1): Describe your product or service.
Words: 1867 - Pages: 8
Alibaba in the Emerging Chinese E-commerce Industry Yuexi Li1 Claremont McKenna College November 15, 2015 Abstract: Alibaba.com is one of the leading e-Commerce companies in China. It has grown admirably from its initial beginning as an e-Market connecting small suppliers and buyers to a giant emarketplace that has several operational platforms. Currently the heavy reliance on Chinese Economy, the counterfeit goods issues, and the competition
Words: 3400 - Pages: 14
E-commerce of Vietnam Airlines Marketing online has a wider range than the common belief because it doesn’t only refer to email, websites, and other wireless media, but it also includes electronic customer relationship management system and management of digital customer data. One of the tools to promote the services and the product is online marketing that adopt electronic ticketing or e-ticketing. E-ticketing can document the sale process from the customer’s travel activities without using
Words: 521 - Pages: 3
Evaluation of Eclipse Retail Business Plan Eclipse Retail, Inc. is an Internet retailer of discounted designer fashion, jewelry and home furnishings. While its business plan presents opportunities and competitive advantages that may set the company apart from its competitors in the traditional retail sector, there are several aspects that warrant questions and further investigation. Opportunities and Risks Market In retrospect, the late 1990s did see tremendous technological advances
Words: 918 - Pages: 4
