ABDT 3213 – International Marketing Week 2 Tutorial 1: Introduction to Global Marketing SECTION A: Coursework Briefing SECTION B: Discussion Questions 1. What are the basic goals of marketing? Are these goals relevant to global marketing? 2. What is meant by “global localization?” Is Coca-Cola a global product? Explain. 3. Describe some of the global marketing strategies available to companies. Give examples of McDonald that use the different strategies. 4
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10 Simple Steps to Finding Customers… and Delivering the Goods In cooperation with Sponsored by The UPS Store centers are independently owned and operated by licensed franchisees of Mail Boxes Etc., Inc., an indirect subsidiary of UPS. Services and hours of operation my vary by location. Copyright ©2012 Mail Boxes Etc., Inc. 4122930708 LETTER FROM THE ups store Congratulations on your new venture! With the recent passage of small business friendly legislation, the stage has
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characteristics, calculations, and analysis. Abstract This report covers the acquisition of XTO Energy by ExxonMobil including background information, industry characteristics, calculations, and analysis. Case Study 1 ExxonMobil Corp. Acquisition of XTO Energy, Inc. Case Study 1 ExxonMobil Corp. Acquisition of XTO Energy, Inc. EXECUTIVE SUMMARY The purpose of this document is to outline elements of the acquisition process in the energy industry by detailing ExxonMobil Corp.’s (referred
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accordance with The Apollo Group editorial standards and practices Revised: May 2007 2 Table of Contents INTRODUCTION .......................................................................................................................... 5 CHAPTER 1: FORM AND APPEARANCE ................................................................................. 6 Font Styles ................................................................................................................................. 6 Margins
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accordance with The Apollo Group editorial standards and practices Revised: May 2007 2 Table of Contents INTRODUCTION .......................................................................................................................... 5 CHAPTER 1: FORM AND APPEARANCE ................................................................................. 6 Font Styles ................................................................................................................................. 6 Margins
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The Launching of Mozilla Firefox- A Case Study in Community-Led Marketingi Sandeep Krishnamurthy Associate Professor of E-Commerce and Marketing Business Administration Program University of Washington, Bothell Box 358533, 18115 Campus Way NE, Room UW1-233 Bothell, WA 98011-8246 Phone: (425) 352 5229 Fax: (425) 352 5277 E-mail: sandeep@u.washington.edu URL: http://faculty.washington.edu/sandeep Version 1.0 January 27, 2005 Usage Policy 1This is an early draft of the paper. I expect to revise
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channels: a network of 103 retail stores across the United States and Canada, a print mail-order catalog, and its RestorationHardware.com Web site. Restoration Hardware is a major player in an industry that includes competitors such as Pottery Barn, Pier 1, and Williams Sonoma. Restoration employs 3,500 workers, 1,400 of those full-time. Restoration’s business strategy puts the company in a unique sector of the marketplace. Restoration focused from the start on merchandise that honors classic America.
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and vintage items,” eBay provides a valuable service in which they attempt to “make inefficient markets more efficient.[1]” While other Internet business models have failed in recent years, eBay’s business is thriving. In 2002, with more than 61 million registered users listing more than 638 million items at a total value of nearly $15 billion, eBay was able to surpass the $1 billion net revenue mark for the first time in its short history.[2] eBay’s mission is simple: “to build the world’s
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45221-0211 U.S.A. {chianghl@ucmail.uc.edu} Veda C. Storey J. Mack Robinson College of Business, Georgia State University, Atlanta, GA 30302-4015 U.S.A. {vstorey@gsu.edu} Business intelligence and analytics (BI&A) has emerged as an important area of study for both practitioners and researchers, reflecting the magnitude and impact of data-related problems to be solved in contemporary business organizations. This introduction to the MIS Quarterly Special Issue on Business Intelligence Research first
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business-to-consumer (B2C) and business-to-business (B2B) markets. Course Prerequisite: Marketing Management (MKT 2101) Required Readings: Ivey business cases include: Jill’s Table; Mission Impossible; and Tesco’s Virtual Store. Other readings available free through Blackboard. Students are expected to budget $40 - $60 for cases, Google AdWords, color printing, and other course-related materials. Learning Objectives * Understand theories and concepts underlying the use of information
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