IIBM Institute of Business Management Marketing Management www.iibmindia.in Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment;
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Indiatimes|The Times of India|The Economic Times| More[pic] [pic] [pic] [pic]|Log In|Sign Up| ADVERTISEMENT [pic] India Top of Form [pic] Bottom of Form The Times of India Advanced Search » • Home • City • India • World • Business • Tech • Sports • Entertainment • Life & Style • Women • Hotklix • Spirituality • • NRI • Real Estate • Photos • Times Now • Videos • LIVE TV You are here: Home » India
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MARKETING CAPSULE FOR SBI PO 2014 EXAM Dear readers, As you all know that Marketing section was included in SBI PO syllabus from 2010 onwards. So here we are presenting to you the last three years Marketing questions which was asked in SBI PO exam. Also we are providing you some expected marketing questions which can be asked in upcoming SBI PO 2014 exam. Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product
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and Tactics 12 ii vii ix xiii xv 1 xviii Contents Emerging Trends in Sales Management 13 Global Perspective 13 Revolution in Technology 14 Customer Relationship Management (CRM) 14 Salesforce Diversity 14 Team Selling Approach 14 Managing Multi-channels 15 Ethical and Social Issues 15 Sales Professionalism 15 E-Selling 16 Linking Sales and Distribution Management 16 Distribution Channels 18 Maximising Customer Service 18 Sales Operations Planning 19 Summary 20 Glossary of Key Terms 21 Conceptual
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CONTENTS CORPORATE OVERVIEW (1-31) Board of Directors Senior Management Corporate Information Chairman’s Statement Designed to Deliver Product Range Global Presence Milestones Winners From Tata Motors Customer Satisfaction Green Mobility Human Resources Corporate Social Responsibility FINANCIAL HIGHLIGHTS (32-45) Pace in Performance Summarised Balance Sheet and Statement of Profit and Loss (Standalone & Consolidated) Fund Flow Statement Subsidiary Companies: Financial Highlights Financial Statistics
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marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. Rural markets have emerged as an important growth engine in the Indian consumption story. With about 70 per cent of the Indian population residing in the hinterlands, rural markets seem to be a significant opportunity for business conglomerates. Rural areas of the country or countryside are areas that are not urbanized, though when large areas
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Introduction to Retail Retail comes from the French word retailler, which refers to "cutting off my hands, clip and divide" in terms of tailoring (1365). It first was recorded as a noun with the meaning of a "sale in small quantities" in 1433 (French). Its literal meaning for retail was to "cut off, shred, off my toes paring".[2] Like the French, the word retail in both Dutch and German (detailhandel and Einzelhandel respectively), also refers to the sale of small quantities of items. Retail consists
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Orgenised retail on Unorgenised retail in Indian retail market Gupta Himanshu1 Dubey Neetu2 and Patani Pawan3 2 1 Pioneer Institute of Professional Studies, Indore, INDIA Institute of Management and research, IPS Academy, Indore, INDIA 3 Pioneer Institute of Professional Studies, Indore, INDIA Available online at: www.isca.in Received 25th May 2012, revised 28th June 2012, accepted 30th June 2012 Abstract Retail is currently the flourishing sector of the Indian economy. This trend is expected to
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1.1 Introduction One of the leading IT services companies, L&T Infotech., is a well established company. It is an Indian company which always maintained the highest international standards of excellence through quality, technology and innovation. The company has an ISO 9001-2001 certification and has high profile clients such as like Chevron, Free scale, Hitachi, Sanyo and Lafarge, among others. L&T Infotech is a global IT services and solutions provider. It provides the winning edge
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Health Mission (NRHM) Government of India The Common Review Mission (CRM) under NRHM for the state of Jammu & Kashmir comprised Dr Amarjeet Singh Mission Director 9NRHM), SHS & Commissioner (Health), Medical Services and Medical Education, Government of Gujarat. Dr Tarun Seem Director, Ministry of Health & Family Welfare, Government of India. Dr AC Baishya Director, NE Regional Resource Centre, Guwahati The state visits under the CRM started on 15th November 2007 and ended on 19th Nov 2007 during which
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