International Management Project WS2015/2016 “Pure and Sensitive ” Nancy S AKUAMOAH 1879411 Submitted to: Prof Michael Erner This paper is a fictitious market entry project in partial fulfillment of the International Management Project course at Hochschule Heilbronn. It outlines a project plan for the launch of NIVEA baby products (PURE and SENSITIVE) on the Chinese market using Hong Kong as an anchor. 1 Table of Contents Chapter 1 ...........................................
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THE ECONOMIC DIMENSIONS OF GLOBALIZATION CHAPTER 2 Chapter 2 The economic dimensions of globalization While the globalization process is a complex and multidimensional phenomenon, some of its most visible and influential aspects are economic in nature. This chapter contains an analysis, from a global standpoint, of major trends in trade, investment, finance, macroeconomic regimes and international labour mobility. This analysis covers a long period in history, from the last quarter of the
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comments IDE DISCUSSION PAPER No. 256 Performance of Financial Institutions in Bhutan Dil Bahadur Rahut* Iván Velásquez Castellanos** Pravakar Sahoo*** Abstract The Kingdom of Bhutan is a small landlocked country in South Asia, located in the eastern Himalayas, and bordered by India and China. Bhutan is a small and fragile economy with a population of about 687,000. Nevertheless, its banking system plays an essential role in the growth and development of the country. This paper analyzes the
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Central Committee gave economic reform top-level priority. Following the Second Session of the Fifth National People’s Congress on 1 July 1979, foreigners were permitted by law “to establish equity joint ventures together with Chinese companies, enterprises or other economic organizations … within the territory of the People’s Republic of China, on the principle of equity and mutual benefit” (PRC, 1987). Since the beginning of these economic reforms in 1979 the Chinese economy has exploded, with an
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RETHINKING THE (EUROPEAN) FOUNDATIONS OF SUB-SAHARAN AFRICAN REGIONAL ECONOMIC INTEGRATION: A POLITICAL ECONOMY ESSAY by Peter Draper Research area: African Economic Outlook September 2010 Working Paper No. 293 Rethinking the (European) Foundations of Sub-Saharan African Regional Economic Integration: A Political Economy Essay DEV/DOC(2010)10 2 © OECD 2010 DEVELOPMENT CENTRE WORKING PAPERS This series of working papers is intended to disseminate the Development Centre’s research findings
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[Pick the date] | Table of Contents 1. The Company - Introduction 3 2. The Product 4 3. Core Competencies of Thailand 5 ♦ Country Profiles 5 ♦ Demographic Factors 6 ♦ Political Scenario 9 ♦ Economic & Financial Conditions 12 ♦ Legal & Bureaucratic Environment 15 ♦ Competitive Environment 16 ♦ Effects of Porters’s Diamond four factors 17 ♦ Hofstede’s Dimension Evaluation 19 Power Distance (PDI) 19 Individualism(IDV) 20 Masculinity / Femininity
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Topic 1: Analyze the role of cultural factors that can create comparative advantage for a company. Give some relevant examples. CONTENT Facing with the diversity of the market as well as the establishment of more and more enterprises, managers’ pressure is weighed on how to make their firms different and attract more customers compared to other companies. In the opinion of Michael Porter, entrepreneurs who only focus on two objectives of growth and product diversification strategy does
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Country Notebook The Country Notebook—A Guide for Developing a Marketing Plan The Country Notebook Outline (Click here for more information about the Country Notebook.) • I. Cultural Analysis • II. Economic Analysis • III. Market Audit and Competitive Market Analysis • IV. Preliminary Marketing Plan I. Cultural Analysis writing guide Guideline I. Introduction writing guide A significant aspect of China is its long cultural and national history. The Chinese
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HOW TO MAKE A SUCCESSFUL NEGOTIATION WITH THE JAPANESE I. OVERVIEW OF JAPAN Japan is an Eastern Asia country, located in the North Pacific Ocean. It is surrounded by the sea, and it is an archipelago of 6,852 islands. The word “Japan” is characterized with “sun-origin”, and then the country is also referred to the name “Land of Rising Sun”. Japan has the tenth largest population in the world, and in worldwide, no others possess the population per square root which is as dense as Japan‟s. Due to
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The Influence of Micro-finance Institutions on the Growth of Agribusiness Oriented Small Scale Enterprises in Kenya Name Tutor University Course Date Table of Content Table of Content 2 Abstract 4 Introduction 5 1.1 Background Information 5 1.2 Problem Statement 6 1.3 Justification 7 1.4 Objectives 7 1.5 Hypothesis 7 2.0 Literature Review 8 2.1 Kenya's Horticultural Sector at a Glance 9 2.1.1 Horticultural Leading Products 10 2.1.2 Top Importers 10 2.1.3 Private
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