CASE ANALYSIS: Eastman Kodak Company Sara Seed March 2, 2006 BUSA 499: Strategic Management Pacific Lutheran University Dr. Pham Seed, 2 CASE ANALYSIS: Eastman Kodak Company Executive Summary The purpose of this report is to analyze the strategic position of Eastman Kodak Company (Kodak) and discern any sustainable competitive advantages held by the company. Beginning with a discussion of Kodak’s industry and commentary on the political, economic, social, and technological environment
Words: 4758 - Pages: 20
Fuji Photo Film Co., Ltd., was established in 1934, based on a government plan to establish a domestic photographic film manufacturing industry. The new company inherited the film operations of Dainippon Celluloid Company Limited. In 1946 Natural Color Photography Co., Ltd. (name changed to Fuji Color Photo Co., Ltd., in June 1953 and subsequently transformed into Fujicolor Service Co., Ltd.), established. In February of 1962, Fuji Xerox Co., Ltd., established as joint venture with U.K.-based Rank
Words: 351 - Pages: 2
Kodak and Fujifilm Erin Melvin Business Management, Bus 302 Professor Fail February 1, 2014 Kodak was founded by George Eastman, a young man with a vision that wanted to make photographing and photographing printing less complicated. At age 24 he planned a trip to Santo Domingo and a co- worker suggested he record the trip, and just that he planned to do. He packed everything he would need the complete ensemble consisted of chemicals, heavy plate holder, glass tanks, and a jug of water
Words: 1501 - Pages: 7
KodakEastman Kodak1 Since George Eastman first started the company at the turn of the last century, Eastman Kodak has been one of the most important corporate citizens in the Rochester, New York, community. Over the 1900s, Kodak developed a reputation as one of the leading proponents of welfare capitalism. In fact, the company maintained its reputation for paying high wages and providing lifetime job security into the 1980s. However, during the 1980s, the company embarked on a diversification and
Words: 1841 - Pages: 8
Kodak and Fujifilm By BUS 200 – Principles of Management October 29, 2013 Describe the History and core history of each company. Eastman Kodak Company was established by George Eastman in Rochester NY in 1882. In 1883, Eastman announced the invention of photographic film in rolls. The name Kodak was patent in 1888. He picked the unique name because he wanted a name that started and ended with the letter K. He also knew the name was different than any other names he has
Words: 1668 - Pages: 7
Kodak vs. Fujifilm Me Professor Swinney Strayer University January 19, 2014 Abstract I began writing to show how business can quickly go out of business, if the owners do not keep an eye on its public. Kodak failed to meet its customer’s needs, so the company could not keep up with demand. I have gone shopping and found myself searching for an item I have seen advertised in another store
Words: 2265 - Pages: 10
Kodak and the Digital Revolution [pic] [pic][pic]Brief Overview: Kodak is a multinational American corporation which has become a household name most known for its film products. The company has come face to face with many changes due to the digital revolution which has created a rapid changing photography industry. George Eastman began Kodak in 1880 and introduced the first Kodak camera in 1888 coining the slogan “you press the button, we do the rest.” Eastman held a high standard for the company
Words: 2832 - Pages: 12
success and will provide examples from the business world to support the explanations. Investopedia.com defines marketing as follows: “The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing
Words: 830 - Pages: 4
management, and marketing of Eastman Kodak and Fujifilm. The paper will compare and contrast the approach to management that each company has pursued in order to embrace innovation. Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company profitability. Discuss the extent to which management of both companies adapted to changing market
Words: 2080 - Pages: 9
9-705-448 REV: NOVEMBER 2, 2005 GIOVANNI GAVETTI REBECCA HENDERSON SIMONA GIORGI Kodak and the Digital Revolution (A) In February 2003, Daniel A. Carp, Kodak’s CEO and chairman, reviewed 2002 sales data with Kodak’s senior executives. Film sales had dropped 5% from 2001 and revenues were down 3%. 2003 did not look any brighter: Carp expected revenues to grow only slightly and net income to remain flat or decrease (see exhibit 1 for information on Kodak’s financial performance and exhibits
Words: 8668 - Pages: 35
