The Low-Fare Revolution in the Sky Introduction Southwest Airlines: Southwest Airlines was originally incorporated to serve three cities in Texas as Air Southwest on March 15, 1967, by Rollin King and Herb Kelleher. It is an American low-cost airline based in Dallas, Texas, with its largest focus city at Las Vegas' McCarran International Airport. It is the largest airline in the United States by number of passengers carried domestically per year and (as of December 31, 2007) also
Words: 2171 - Pages: 9
Visi Pramudia http://visipramudia.wordpress.com/ BLUE OCEAN STRATEGY Authors: W. Chan Kim – Renee Mauborgne How to Create Uncontested Market Space and Make the Competition Irrelevant Visi Pramudia http://visipramudia.wordpress.com/ I. THE STRATEGY Visi Pramudia http://visipramudia.wordpress.com/ New Market Space known market space RED OCEAN Represent all the industries in existence today BLUE OCEAN Denote all the industries not in existence today space Circus Industry
Words: 1310 - Pages: 6
International Business Assignment 3 1. What is the staffing policy that Lenovo is pursuing? K. Toufarova Lenovo hires the very best people (with required skills and capabilities) regardless of their nationality Lenovo creates a workplace where employees achieve their greatest potential Lenovo’s HR/personnel is the global workforce that is capable of going head-to-head with its competitors in the battle for dominance the global PC business. Thanks to the diversity of its workforce
Words: 1504 - Pages: 7
was used by many passengers travelling between the Northeast and Southeast, and began RDU's first nonstop flights to U.S. West Coast destinations. Blue Star was popular with flyers thanks to its friendly and enthusiastic flight crews, new aircraft, easy connecting flights at the RDU Hub, leather seating and its signature "hot towels and mints for everyone." Blue Star began with a fleet of 20 aircraft almost 20 years ago, and over the years, we have added to our fleet, and now operate with 50 aircraft
Words: 1383 - Pages: 6
Indian Aviation Industry Name: .................. Guide: Prof. ......... Roll Number: ..... Session: .............. Dept.: B.Com PREFACE This training manual introduces Aviation Industry.The module is meant to give all its users a firm grounding on Aviation Industry. The manual starts with the key concepts of basic Information of Aviation Industry.A major portion of this material revolves around goals & objectives of Aviation Industry. The next part of this manual covers Air
Words: 12613 - Pages: 51
commercial airplanes (LCA); regional jets; Private jets. At this moment only Boeing and Airbus belong to segment of large commercial airplanes (LCA), with firms such as Embraer of Brazil and Bombardier of Canada taking up positions within the segment of regional jets in North America, firms such as Gulfstream and LearJet round out the market of private jets (Heppenheimer 2001:135). There are striking differences between the LCA and regional jet segments. The LCA market is truly global
Words: 4054 - Pages: 17
Case VII. C28- Intro. to Debt Policy & Value* No Questions, but review M & M Theory on debt and value of the firm. VIII. HBS Case- “Leveraged Betas and the Cost of Equity No Questions IX. C16- The Boeing 7E 7* 5 X. C26- Jet Blue Airways, IPO Valuation* 6 XI.a C35- Merton Electronics 7 XI.b C36- Carefour S. A.* 8 XI.c C44- Palamon Capital Partners* 9 XII. GM Dividend Policy Negotiation (Information to be provided by Dr. Kiss)
Words: 1437 - Pages: 6
Dear All, I have as per promise published this case study. It was picked from Free case study section of ICMR – Center for Management Research. Please make the maximum use of this resource by discussing this case study. Leave your analysis and views as comments in the comments section at the bottom of the page. Happy Learning… ‘ALL OUT’ – MARKETING A MOSQUITO REPELLANT “It is one of the contenders to become the Hindustan Lever Ltd. (HLL) of the next century.” - Shunu Sen, Marketing
Words: 6580 - Pages: 27
Fuel price risk is the risk of fluctuations in fuel prices which could adversely affect the financial performance of Air New Zealand as jet fuel is a critical input factor for airlines. Fuel prices are affected by the supply and demand, oil price futures and the downside or upside movement in the US dollar against NZ dollar. In particular, the increase in jet fuel prices adds a significant amount to Air New Zealand fuel cost. This is further compounded by the fuel intensive nature of long haul
Words: 6090 - Pages: 25
BTEC Business Strategy Unit : 7 Task : 1 LO : 1 1.1 Strategic context and terminology Strategic planning is important for any organization. A clear understanding of the process of strategic planning is crucial for successful implementation of the same. This chapter focuses on mission, vision, objectives, goals and core competencies of TNT, issues involved in strategic planning and also different planning techniques. Mission statement: A mission statement is a role, or purpose, by which an
Words: 3699 - Pages: 15
