THE BEGINNING The story of AirAsia began after Tony Fernandes observed and was impressed with the way that easyJet was run. EasyJet is a London-based low cost airline and he, decided to further explore the mechanics and intricacies of the airline operations first hand. It has been his childhood dream to run an airline someday. So, after spending two days at easyJet headquarters in Luton airport, talking to staff and passengers and learning first hand how the airline operates, he had a vision
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9-106-003 REV: MAY 15, 2006 MARK T. BRADSHAW Ryanair Holdings plc Ryanair is a low-cost, low-fare airline headquartered in Dublin, Ireland, operating over 200 routes in 20 countries. The company has directly challenged the largest airlines in Europe and has built a 20-year-plus track record of incredibly strong passenger growth while progressively reducing fares. It is not unusual for one-way tickets (exclusive of taxes) to sell on Ryanair’s Web site for less than €1.00. See Exhibit 1 for
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The future and significance of CRM for low cost operators of South Asia: The increasingly competitive nature of the aviation industry from a global perspective in todays context has brought about the need to sustain profitability of ones venture in an environment that deems both competitive and economically demanding. Besides the emphasis on cost leadership and operational strategies, the requirements of managing customer relations addresses upon a new agenda of business strategy formation around
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supply_chain_strategy All questions are compulsory CASE I LAUNCHING CPFR AT TEXAN FOODS: IMPROVING INVENTORY REPLENISHMENT WITH COLLABORATIVE ACTIVITIES AND TECHNOLOGIES Introduction Angela Preston sank back into the cushy leather chair in the Captain’s Club at LAX, and rubbed her eyes. She and her supervisor, Gordon Ross, had flown halfway across the country to Fresno to meet with representatives from a key supplier, Valley Bakers, to review the outcomes of their 180-day CPFR
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CASE I supply_chain_strategy LAUNCHING CPFR AT TEXAN FOODS: IMPROVING INVENTORY REPLENISHMENT WITH COLLABORATIVE ACTIVITIES AND TECHNOLOGIES Introduction Angela Preston sank back into the cushy leather chair in the Captain’s Club at LAX, and rubbed her eyes. She and her supervisor, Gordon Ross, had flown halfway across the country to Fresno to meet with representatives from a key supplier, Valley Bakers, to review the outcomes of their 180-day CPFR pilot program. When her drink arrived
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Inverness 1.World famous for its scenery, hospitality and quality of life, Inverness is frequently placed in the top five most desirable places to live in the UK. It's the UK’s fastest growing city and is the Highlands and Islands' regional capital. The Inverness got city status just in 2001 and has around one million visitors every year. There are so many great hotels, guest houses and B&B's to choose from that making your mind up where to stay in Inverness can be difficult. The most popular
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Morgan Stanley Case Study 1 “Morgan Stanley Case Study” Total Rewards Dr. Judie Bucholz Strayer University
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Executive Summary Going public’s main advantage is to provide liquidity and access to raise capital in the future, however, it can lead to problem in control of management and is expensive. There are Free Cash Flow techniques and relative valuation techniques that we can use to value Jetblue’s share, however we are going to use the Free Cash Flow technique for this case as this is an IPO and the company had no history whatsoever that we can rely on except by using its similar competitor statistics
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its business model, Ryanair will need to have the largest amount of routes in Europe and the lowest fare. It is now clear that there is only room for one or two major actors in the low-cost airline market (88% of the market shared by Ryanair and Easyjet). We are going to examine where the opportunities of development are, and how Ryanair will keep its fare at the lowest, by cutting the costs and by finding new ancillary revenue generations. Market development: The opening of new markets
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Helena Aranuaren decided to ask the services of a consulting firm to help her to meet the attendance objectives that have been defined. Therefore you have to present the marketing strategy you think is the most appropriate considering the cultural context as time and money issues. MAIN ISSUE: objective: 540,000 visitors a year. 1) What membership plan for local visitors (live and work in the region, separate provinces surrounding Bilbao)? The museum expects to gain: 800,000 dollars from MEMBERSHIP
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