The Emerald Research Register for this journal is available at www.emeraldinsight.com/researchregister The current issue and full text archive of this journal is available at www.emeraldinsight.com/0956-4233.htm IJSIM 15,1 What drives consumers to shop online? A literature review ˜ ´ Tonita Perea y Monsuwe, Benedict G.C. Dellaert and Ko de Ruyter Maastricht University, Maastricht, The Netherlands Keywords Information media, Internet, Purchasing, Shopping Abstract While a large number
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By: Asana Kusnadi Mid Semester Examination Table of Content 1. Background 2. Vision Statement 3. SWOT Analysis of SpaceX 4. Porter’s Five Forces Model 5. SpaceX TOWS Matrix 6. SpaceX Business Model 7. SpaceX Business Level Strategy 8. Conclusions I. Background SpaceX or Space Exploration Technologies Corporation is a space transport services company headquartered in Hawthorne, California. It was founded in 2002 by former PayPal entrepreneur and Tesla
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It is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change. (Charles Darwin) Introduction In this chapter, we turn our focus to how organizations sustain advantage. We do this through exploring strategic change, while, to complement this in Chapter 12, we examine strategic innovation and corporate entrepreneurship. Strategic change is about ensuring that the organization is consistently relevant in its market arenas and, as the opening
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ASIAN JOURNAL OF MANAGEMENT CASES, 7(1), 2010: 7–31 SAGE PUBLICATIONS LOS ANGELES/LONDON/NEW DELHI/SINGAPORE/WASHINGTON DC DOI: 10.1177/097282011000700103 Lead Article AIRASIA: INDEED THE SKY’S THE LIMIT! Rizal Ahmad This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case, ‘AirAsia: The Sky’s the Limit’. Within only four years, AirAsia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX
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LIMITED LC/CAR/L.75 21 December 2005 ORIGINAL: ENGLISH ISSUES AND CHALLENGES IN CARIBBEAN CRUISE SHIP TOURISM __________ This document has been reproduced without formal editing. Table of Contents 1. INTRODUCTION.........................................................................................................................................1 Definitions ...............................................................................................................................
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IntMk-CStud-4.qxd 26/05/2005 14:05 Page 563 section 4 case studies cases 4.1 Wal-Mart’s German Misadventure 4.2 Handl Tyrol: Market Selection and Coverage Decisions of a Medium-sized Austrian Enterprise 4.3 Blair Water Purifiers to India 4.4 A Tale of Two Tipples 4.5 Kellogg’s Indian Experience 4.6 Strategic Alliances in the Global Airline Industry: from Bilateral Agreements to Integrated Networks 4.7 GN Netcom in China 4.8 IKEA: Entering Russia 4.9 The ‘David Beckham’ Brand 563 571
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Contents • 1 History o 1.1 Early history 1.1.1 Wright Amendment o 1.2 1980s–90s o 1.3 2000s 1.3.1 Repealing the Wright Amendment 1.3.2 2008–2009 o 1.4 2010s 1.4.1 AirTran Airways acquisition 1.4.2 2011–present • 2 Corporate identity o 2.1 Advertising • 3 Corporate affairs o 3.1 Headquarters o 3.2 Employment o 3.3 Impact on carriers o 3.4 Lobbying Texas rail • 4 Destinations o 4.1 Top served cities o 4.2 International service • 5 Airline partnerships o 5.1 Codeshare
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The International Airline Industry Background The airline industry has been limited in expanding because of national and international regulations. Even the dominant players in this market have only been able to keep their dominance over their own markets, except for United States. In United States, the state owned national flag carriers have been the key players of this industry. But in 1990, the competition started to increase in this industry. This was caused due to deregulation, privatization
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AirAsia : Indeed the Sky's the Limit! ASIAN JOURNAL OF MANAGEMENT CASES, 7(1), 2010: 7–31 SAGE PUBLICATIONS LOS ANGELES/LONDON/NEW DELHI/SINGAPORE/WASHINGTON DC DOI: 10.1177/097282011000700103 Lead Article AIRASIA: INDEED THE SKY’S THE LIMIT! Rizal Ahmad This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case, ‘AirAsia: The Sky’s the Limit’. Within only four years, AirAsia managed to expand its operations into another ten countries. In addition
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African Journal of Business Management Vol. 5(8), pp. 3410-3423, 18 April, 2011 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun, Wong* and Ghazali, Musa Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia. Accepted 23 March, 2011 Brand is crucial in differentiating the
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