other airlines? [pic] Aim My aim is to investigate whether the low cost airline Ryan air (PLC) has and if so how does it maintain its competitive advantage. In my investigation I will be looking at other competing low cost airlines such as Easyjet as well as main stream international airlines such a British Airways. I will also be looking at how Ryanair has gone from nothing to being the No.1 low cost airline. Introduction Ryanair was founded in 1985 by Tony Ryan who in 1994 past it
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(2012) research, Southwest Airlines is the biggest domestic airline in USA and is the biggest budget airline in the world by revenue. Ryanair is the second largest low cost carrier with its launch in 1990 In the UK followed by EasyJet and Virgin. In 2001 Ryanair and Easyjet started to offer connections between two airports outside their home which was only possible due to a political decision allowing airlines to turn from more governmentally controlled transport providers to private companies on
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‘no-frills’ service at a lower price than the traditional service with food and entertainment which has been the mainstay of the major airline companies. The two companies which have developed the low-cost model most successfully in Europe have been easyJet and Ryanair. Both have enjoyed phenomenal growth, building market share at the expense of the major flagship carriers such as British Airways (BA) and Lufthansa, in effect revolutionizing air travel within Europe. Low-cost travel now enjoys a market
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requirements and cost of implementation. Ash cloud avoidance strategies appear to be the most viable option. A technology entitled AVOID (Airborne Volcanic Object Imaging Detector) is currently being tested on the United Kingdom’s biggest airline EasyJet which uses an infrared camera to detect ash particles and gases present in volcanic ash. Whilst this technology exists, it is unknown whether other airlines will adopt the technology, and whether the government will support it; in spite of of the
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The most important accounting statements not just for Ryanair and EasyJet but for all companies are profit and loss statements. Those statements are showing to the companies how many sales they have generated over a period of time and what expenses they have incurred. That’s why they need to know what are their direct and indirect costs and also fixed and variable cost and also what they mean and I will be talking about those in my essay. The direct and indirect cost are important as the companies
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Exhibits 8 and 18, among others). What problems do you see for the cinema business? The business model of easyGroup, a concept embodying low costs, no-frills, maximization of the capacity and utilization rate, and price yield management was taken from easyJet and applied to easyCinema. Despite the fact that in the airline industry the strategy was succesful, the cinema business didn’t enjoy the same fame. In order to compare the applicability of the easyGroup business model in these industries, we first
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* Word count or equivalent: 1000 (500 per answer) * Assessment criteria: * To identify the nature of operations management * To analyse the processes of operations management * To analyse management approaches to operations management * To apply operations management to gaining customers and competing * To examine the operational processes and life cycles * Knowledge/understanding of concepts (40%) * Ability to collect, synthesise and apply information (20%)
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motivating prospect. Why do you want to work for easy Jet? easyJet are the UK’s number one short haul carrier and to be a part of the organisation would be an honour. Having flown as a passenger I have experienced the personalised service from the crew and I would take pride to be a part of the ‘orange spirit’ with the ability to be able to add personal touches and make a customer’s on-board experience unforgettable. The easyJet culture appears to empower all employees within their role to be
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per passenger is the lowest in Europe by some margin, approximately one third lower than that of easyJet... Lowest cost base. Ryanair’s cost per passenger is the lowest in Europe by some margin, approximately one third lower than that of easyJet. Excluding fuel costs, the difference is even starker, with Easyjet’s cost per passenger 67% above that of Ryanair. This unit cost advantage against easyJet stems mainly from airport and handling charges. This, in turn, comes from Ryanair's use of smaller
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opportunities as they arise. Key Concepts: Generic Strategy (Porter, 1985) The Strategy Clock (Bowman & D’Aveni, 1995) 4–5 The importance of Generic (Business) strategies: Example 1/2 2004 2005 2006 2007 2008 2009 Increase (%) Ryanair EasyJet Lufthansa 26,6 24,3 50,9 33,4 29,6 51,3 40,5 32,9 53,4 49,0 37,2 62,9 57,7 43,7 70,5 65,3 46,1 76,5 145,5% 89,7% 50,3% British Airways Air FranceKLM 36,1 35,7 35,6 33,0 33,2 33,1 -8,3% 48,7 48,2
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