ORIGIN OF THE REPORT This report has been prepared as a requirement of the internship program BUS 400 under the BBA program of BRAC University. For my internship program, I got the opportunity to work at country‟s leading pharmaceutical company, world reputed Square Pharmaceuticals Limited (SPL). I was placed under one of the most important departments in the company Product Management Department (PMD). Basically PMD performs the all planning, implementation of plans as part of marketing management
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Teens and Drugs Robert Lorenz COM/156 May 13, 2012 Patrick Misiti Teens and Drugs At the age of 12 I picked up a gun and shot and killed my sister’s best friend. I chose many things to try to cover up this pain that was created. I was building a wall around me as I was moving into my teenage years. At this time in my life my mother thought I should start learning about responsibilities, without thinking about what I had just went through. She wanted me to try to keep my brother and
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The pharmaceutical industry has had to adjust their marketing strategy due to the 1984 Food and Drug Administration (FDA) legislation regarding drug patent protection. Traditional market strategy has also been affected by the changing face of the consumer. Drug companies have begun advertising to consumers. In the past, marketing strategy centered on marketing to doctors. The doctors were provided samples which they made available to patients. The nonmarket environment has affected the efficiency
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15% of sales into R&D - generics: 20-30% decrease in price after patent expiration - GENERIC DRUG COMPANIES: o majority of revenues from selling generic drugs + generic active pharmaceutical ingredients (APIs) o sell packed version of the drug under own name or o sell generic APIs to other pharmaceuticals – package and sell o strict regulatory approval o success: low-cost production capabilities, distribution networks and ability to navigate through complex industry regulations
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With the seismic shift in recent years to the way pharmaceutical organizations approach sales and marketing, physicians are demanding alternate methods of interaction with sales representatives. All the while, patients are relentlessly searching for disease state and treatment information that can provide them with an understanding of their condition and even help them cope. The evolution of mobile technology and its integration into a brand’s sales and marketing strategy can be the key to building
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GCC Pharmaceutical Industry March 31, 2013 Alpen Capital was awarded the “Best Research House” at the Banker Middle East Industry Awards 2011 GCC Pharmaceutical Sector | March 31, 2013 Page | 2 Table of Contents 1. 1.1. 1.2. 1.3. 1.4. EXECUTIVE SUMMARY............................................................................ 6 Scope of the Report .................................................................................. 6 Key Growth Drivers ........................
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Reaction Paper to the Medicated Child There are many pros and cons to both medicating and not medicating a child; which is why it is such a controversial subject. In my own opinion, I think that medicating a child should be a last resort and only used in extreme circumstances, because I feel that there are more disadvantages than benefits in giving children medication. First, the anti -depressants and anti-psychotics that are prescribed to children mostly have only been tested on adults and
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Indian Pharmaceutical sector is highly fragmented with more than 20,000 registered units. It has expanded drastically in the last two decades. The leading 250 pharmaceutical companies control 70% of the market with market leader holding nearly 7% of the market share. It is an extremely fragmented market with severe price competition and government price control. The pharmaceutical industry in India meets around 70% of the country's demand for bulk drugs, drug intermediates, pharmaceutical formulations
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Due to its increasing demand and globalization, the Brand Name Pharmaceutical Manufacturing in the United States will continue to be profitable despite competition from generic pharmaceuticals, barriers to innovation, and safety regulation. An industry overview Brand Name Pharmaceutical Manufacturing in the United States is one of the largest industries in the world today. This industry produces prescription and over-the-counter drugs as well as biologic products that are primarily intended for
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turn cost the patient more at the counter in the pharmacy. This also leads to shady practices by physicians. Fortune magazine reported that in 2008, the pharmaceutical industry continued to be in the top three most profitable industries in the United States for the past two decades. Studies show that marketing strategies used by pharmaceutical representatives such as education, samples, office support, and patient resources can increase brand recognition and influence prescribing. This leads to
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