RESEARCH BRIEF (eBay Stores) CALL FOR RESEARCH PARTICIPANTS Are you a large eBay Power Seller interested in growing your business? Would you like to become part of a new research group specifically designed to find out what really works on eBay and other online marketplaces? Are you a retailer or manufacturer who would like to start to utilize eBay? http://www.marketingexperiments.com/research_call.cfm UPCOMING RESEARCH BRIEFS 1. 2005 Marketing Blueprint 2. Testing Free Trial Offers 3. Effective
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Auction Online Auction Ebay is an online auction service that allows people to sell merchandise and potential buyers to place bids on a variety of items. The length of a auction can last anywhere from a couple days to a couple weeks. While the auction is going on people are all making bids on the merchandise that they are interested in buying. At the end of the auction the person with the highest bid has won the item. The items that are on Ebay range from trading cards to automobiles
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aspects of eBay have been specifically designed to support an almost freestanding economy (2000; 2003). eBay built a free market. As a facilitator, users are allowed to decide what they want to sell, encouraging continuous growth. The users or citizens are the ones who control the direction of the site. eBay created a legal system that promotes self-governance. The auction site devised a feedback forum to let users rate one another to discourage fraud. The users are constantly educated; eBay teaches
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Strategic Management: ‘Making eBay Work’ Case Study Abstract The following report will analyse the methods and strategies eBay have used in order to gain competitive advantage over its rivals to become the largest auction site in operation. Introduction eBay is a worldwide e-commerce business that has well and truly reaped the rewards of the internet revolution. The company operates on a global level, boasting several acquisitions of competitors to boost its market share, housing underneath
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Business Strategy Established in 1995, eBay is an online auction and shopping website that attracts more than 276million shoppers around the world. The business strategies can be analyzed from the following perspectives. Products and services eBay produces The strategy set by eBay is to create a powerful online platform for the sale of goods and services by a passionate community of individuals and small businesses. On any given day, there are millions of items available through auction-style
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house there because Darnell got a new job. Darnell is not a big fan of Mavis’ shopping-on-Bay-thing. According to him, they can not afford all that stuff, because the still have not sold their old house yet, and now also with all Mavis’ shopping on eBay, it does not make it easier for him to afford two houses. However Darnell does not notice everything Mavis buys, because everything looked familiar for him, or he would think that it was things from her other life she lived. So while Darnell kept
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MARKET EBay has a very wide range of target marketing mainly because of the wide range of product available at it’s website. Millions of items like collectibles, appliances, computers, equipment and many more miscellaneous items are listed, bought or even sold on a daily basis. In other word, eBay generally target online auction and shopping communities. However, eBay also has business strategies to target specific segment of the market. From the entire wide range of items available, eBay originally
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eBay Inc. is an American multinational internet consumer-to-consumer corporation, headquartered in San Jose, California. It was founded in 1995, and became a notable success story of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries. The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Case: The Globalization of eBay International
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I. POINT OF VIEW Through the help of world wide web, ebay has been successful because of creating a new online market place. World wide web also broaden markets to include people and organizations that otherwise would not have known of buying or selling opportunities. Ebay has been moving into areas of service and creating global network. II. MAIN PROBLEM E-bay has become critical to their revenues and profits especially to South Korea, Germany and the United Kingdom. III. SECONDARY
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eBay vs. Craigslist When I need to buy or sell an item on the internet and get the best good price I probably look at either eBay or Craigslist. EBay is one of the largest online auction sites, while Craigslist is a leader when it comes to online ad posting. Both sites offer a wide range of services and items that consumer need. In order to evaluate these sites, I look at the user-friendliness, cost, selling items, and user’s safety. The first
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