Case Analysis # 3 Question 1 Why has Taobao Marketplace succeeded online when eBay has failed? Taobao approached advertising very differently than did eBay China. eBay’s approach was to invest heavily in its marketing campaigns in China, and to sign exclusive contracts with almost all the major Chinese websites. These contracted websites then were forbidden to sell advertisements to eBay’s competitors. This exclusion was important to Taobao, since it badly needed publicity. To deal with this
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1. What is eBay’s problem? 2. Which marketing strategy was eBay following: market development or product development? Do you agree with it? 3. What decision-making process should CEO Donahoe utilize to make the decisions necessary to change the company’s product, customer approach, and business model? Pierre Omidyar founded a sole proprietorship in September 1995 called Auction Web to allow people to buy and sell goods over the Internet. The new venture was based on the idea of developing a
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Week 2-1 Project 1. Select an e-commerce company. 2. Visit its website and describe its business model based on the information you find there. 3. Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, any comparative advantages you believe the company possesses and what its market strategy appears to be. 4. Also try to locate information about the company’s management team and organizational structure. (Check for
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Case study notes This case has been updated to include the Apple iPad. Principally this is case explores the issue of licensing and how successful firms can become unsuccessful. It is not a case about Apple and why it has become successful. This case study explores the rise of the Apple Corporation. The Apple iPod is one of the most successful new product launches in recent years, transforming the way the public listens to music, with huge ramifications for major record labels. More than 50 million
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S U C C E S S F U L ON THE INTERNET A DISSERTATION SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF A MASTERS IN BUSINESS ADMINISTRATION (MBA) AT THE UNIVERSITY OF CAMBRIDGE ROBIN S. CLELAND SEPTEMBER 2000 BUILDING SUCCESSFUL BRANDS ON THE INTERNET CONTENTS SUBJECT PAGE CHAPTER 1 1.1 1.2 1.3 1.4 Overview Objectives Methodology Structure INTRODUCTION 6 7 9 9 11 CHAPTER 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 THE NATURE OF BRANDS 12 13 13 14 15 16 18
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Table of Contents Page | Title | 2 -4 | 1.0 Positioning in Relation to Porters GenericStrategies * Strategic Models * Stakeholder Analysis.....continued on page 5 | 5 | Value Chain Analysis | 6 | 2.0 Business & Corporate level strategy | 7&8 | 3.0 Alternate strategy * Critical reflection | 9 & 10 | Bibliography/Harvard referencing | 11 & 16 | Supporting Appendices | Total word count : 2725 Inc titles/subtitles. Amazon’s Strategic Positioning. 1.0
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Assignment 4: Internet Technology, Marketing, and Security Marquisha Tate Dr. Ingrid Wright BUS 508 Contemporary Business 5-31-2013 Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Social media has received a lot of well-deserved attention. Highly accessible and scalable, it has changed the way we communicate, share, and interact. Companies have taken notice and now use social media to improve how they listen and engage with
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Part 1. Critical Incident Description: Service incident description * Name of firm/Organisation: EBay * Type of service: E-commerce * Date and time: 2/4/12, approximately 15.30 Circumstances Leading to the Incident I started selling products on EBay store and it was really successful, so I decided to start a second store to sell electronic products. I registered a new account on EBay, to activate the account I had to confirm my details through a telephone notification system that gave
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following Intel appear to have been influenced by any biases, both generally and in their reaction to Intel’s announcement in September 2000 (3 marks). 2. Discuss whether James Stewart’s assessment of eBay reflects any biases (3 marks). 3. In what ways are the events described at Intel and eBay similar and in what ways are they different (4 marks)? Question # 1 Brandt Cornell’s paper “Is the response of analyst to information consistent with fundamental valuation?” reveals that analyst
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social, business, and cultural revolution. Our generation today is often termed as “technology savvy”, especially now that the internet has new revolutionary trends. Nowadays, businesses are not just using databases but also the internet. Since 1995, electronic commerce (e-commerce) has grown in the United States from a standing start to $310 billion retail, travel, and media business and a 3.3 trillion worth total of business-to-business databases, bringing about enormous changes in business firms
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