For the exclusive use of L. Wang, 2016. W12453 FACEBOOK, INC: THE INITIAL PUBLIC OFFERING (A) 1 Ken Mark wrote this case under the supervision of Professors Deborah Compeau, Craig Dunbar and Michael R. King solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may
Words: 7400 - Pages: 30
B2B Brand Management Philip Kotler ´ Waldemar Pfoertsch B2B Brand Management With the Cooperation of Ines Michi With 76 Figures and 7 Tables 12 Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University 2001 Sheridan Rd. Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Waldemar Pfoertsch Professor International Business Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim, Germany waldemar
Words: 104254 - Pages: 418
Kelly | McGowen | Williams C en ga Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States ge Le ar ni ng BUSN BUSN BUSN 6, 6th Edition Kelly | McGowen | Williams © 2014 Cengage Learning. All rights reserved. Senior Project Development Manager: Linda deStefano Market Development Manager: Heather Kramer Senior Production/Manufacturing Manager: Donna M. Brown Production Editorial Manager: Kim Fry Sr. Rights Acquisition
Words: 44673 - Pages: 179
3: Culture While this Hong Kong pedestrian appears not to notice the Nike billboard behind him, featuring NBA star LeBron James wearing the Air Zoom sneaker, the Chinese people certainly did notice. The Oregon-based Nike corporation was forced to pull its “Chamber of Fear” promotion, based on a Bruce Lee movie, after an outraged public objected to the image of a U.S. athlete defeating a kung fu master. In the global marketplace, cultural differences can undermine even the most elaborate promotional
Words: 15791 - Pages: 64
Chapter 1 INTRODUCTION 1.1 Definition of Cyber Crime The internet in Bangladesh is growing rapidly. It has given rise to new opportunities in every field we can think of – be it entertainment, business, sports or education. There are two sides to a coin. Internet also has its own disadvantages. One of the major disadvantages is Cyber crime – illegal activity committed on the internet. The internet, along with its advantages, has also exposed us to security risks that come
Words: 14728 - Pages: 59
Apple Computer, Inc. Company Profile Reference Code: 108 Publication Date: Nov 2006 www.datamonitor.com Datamonitor USA 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t: +44 20 7675 7000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t: +49 69 9754 4517 f: +49
Words: 6864 - Pages: 28
Strategy Template.dot Strategy INDIA INDIA June 28, 2010 BSE-30:17,575 The 100 Billion Dollar Club. We analyze Indian companies and their attributes such as (1) IPR (brand and technology), (2) financial and industrial assets and (3) natural resources that can propel them to US$100 bn market capitalization over a period of time. We also look at global experience to draw conclusions for India; every decade throws up new and interesting names. Finally, we assess operating factors that are
Words: 28995 - Pages: 116
| Commonwealth of Independent States | Global IT Today and In the Future | | Todd, Tate, Djokovic, Santaga, Johnson | 12/18/2011 | | Table of Contents Introduction to the Commonwealth of Independent States # 3-5 CIS Countries in the 21st Century # 5-9 Offshoring Strategies and Potential # 9-12 IT Infrastructure # 13-16 CIS Countries in the Future # 16-21 Appendix # 22 References # 23-25 Introduction to the Commonwealth of Independent States - Andrew Tate The
Words: 5878 - Pages: 24
world, ticker: EEM). 6. Verify the indexes Here is the VHGEX top 25 holdings: Prudential PLC, Nestle SA, Roche Holding AG, Naspers Ltd, Svenska Handelsbanken Class A, Royal Dutch Shell PLC Class A, Berkshire Hathaway Inc. Class B, Praxair, Inc., eBay Inc., Samsung Electronics Co Ltd, MasterCard Incorporated Class A, Royal Caribbean Cruises, Ltd., Northrop Grumman Corp, Nippon Telegraph & Telephone Corp, Airbus Group NV, Coca-Cola Co, JPMorgan Chase & Co, Tyson Foods, Inc. Class A, M&T Bank
Words: 6144 - Pages: 25
Informe técnico Internet de las cosas Cómo la próxima evolución de Internet lo cambia todo Autor Dave Evans Abril de 2011 Cisco Internet Business Solutions Group (IBSG) Cisco IBSG © 2011 Cisco y/o sus filiales. Todos los derechos reservados. 04/11 Informe técnico Internet de las cosas Cómo la próxima evolución de Internet lo cambia todo Internet de las cosas (IdC), algunas veces denominado "Internet de los objetos", lo cambiará todo, incluso a nosotros mismos. Si
Words: 4180 - Pages: 17
