National Institute of Fashion Technology, Hyderabad Department of Fashion Design September 2013 Merchandising Assignment on Submitted By: Shraavya Reddy Roll No. 28 Semester- V Submitted to: Mr. Annaji Sharma Introduction Promod was created in 1975 as a French family boutique dedicated to the sharp design, the production and the retailing of women's ready-to-wear and original accessories. With more than 30 years dynamic experience in women's ready-to-wear retailing, Promod
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popular clothing brand H&M comes in. since Erling Persson acknowledges that the society is dependant and are up to date with the latest fashion trends and he has took upon himself to develop clothing to make the consumers a victim of “vanity slaves” Hennes & Mauritz which has been known H&M for decades is a very popular retail clothing company known for its trendy fashions targeted for women, men, teenagers and children. The company's founder Erling Persson traveled in 1946 and came up with the business
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Case Study on Zara: IT for Fast Fashion I. Executive Summary After reviewing Zara: IT for Fast Fashion, it is concluded that the problem the company is facing is their need to upgrade from their POS (point-of-sale) terminal system that uses a DOS (Disk Operating System) to a POS terminal system that does not run on DOS. Upgrading would allow the company’s stores to be interconnected and instantly check the stock of a certain SKU in another store. It is recommended that this upgrade be made before
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Questions 1. Analyze the buyer decision process of a typical Pink customer. Need recognition: This can come from internal stimuli (basic needs such as hunger, thirst, protection) or external stimuli. Considering that people do not purchase fashion brands based on such needs as, “I am cold/naked and need protective covering,” this first step is likely to be based on external stimuli. Note that the factors that influence a potential Pink customer’s recognition of need may also affect other phases
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Secret Pink Case Analyze the buyer decision process of a typical Pink customer Need recognition: This can come from internal stimuli (basic needs such as hunger, thirst, protection) or external stimuli. Considering that people do not purchase fashion brands based on such needs as, “I am cold/naked and need protective covering,” this first step is likely to be based on external stimuli. Factors that influence a potential Pink customer’s recognition of need may also affect other phases of the buyer
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| Dress for Success | | | Melinda Hart | 3/15/2013 | | When one talks about the idea of dressing for success in the workplace they are talking about the fact that it is the first thing the interviewer will see. Being that the first impression will inform ones perceptions about their ability to perform a job. When an interviewer sees someone who is well dressed and who appears with confidence, the interviewer thinks positive thoughts toward them. If one is dressed sloppy and not
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Fashion History Final Project The Romantic Period While music and art from the Classical period was based on reason, order and rules, music and other art from the Romantic period was based on emotion, adventure and imagination. The Romantic period was a time of political revolution and new ways of looking at the world. Instead of working for wealthy bosses, composers were for the first
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largest fashion distributors, has eight major sales formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home y Kiddy's Class- with 3.147 stores in 70 countries around the world. Inditex Group is comprised of over one hundred companies associated in textile design, manufacturing and distribution. The achievements of the company and the uniqueness of its management model, which is based on innovation and flexibility, made Inditex one of the largest fashion distribution
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external factors affecting the fast fashion industry most importantly in H&M’s case is the transportation cost and price of oil | External factors change in the markets of production. Raw material prices have increased; cotton prices for example almost doubled in 2010. H&M has to adapt to changing conditions but always in accordance with their business concept – to offer customers fashion and quality at the best price. | There is a mix of external shocks in the fast fashion industry: * Economic slowdown
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– Company Profile Fashion Industry – Overview Fashion Industry – Growth Drivers Zara – Customer & Product Mapping Zara’s key factors of success or winning formulae Zara – Logistics & Supply Chain Is Zara’s competitive advantage sustainable? Learning Zara – In Sum Bibliography 2 4 5 5 6 7 10 12 19 22 22 23 3 [SUPPLY CHAIN PRACTICES OF ZARA] August 31, 2009 EXECUTIVE SUMMARY This project aims at understanding the supply chain practices followed by the fast fashion collection manufacturing
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