and because of its uniqueness the customers are willing to pay more for it. The uniqueness may be in terms of design, brand image, technology or customer service. In case of Zara, it is the fast fashion philosophy adopted by the company. Zara’s unique selling point is to design and produce the latest fashion trends within a short span of two weeks. And these new styles are only available for sale on the floors only for a period of 4 weeks. The inventory of the products that are left out and do not
Words: 768 - Pages: 4
product to the store rather than six months industry trend. Their unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. This has increased the idea of Zara as a "fashion imitator" company and low cost products. The company based its improvements in the use of information technologies and using groups of designers instead of individuals. Rather than hire world-class designers, Zara, which is based in Spain, politely
Words: 358 - Pages: 2
•Bureaucracy was evident as every point in the supply chain is optimized to achieve the overall goal which is shorter runway-store garment production •The organization structure follows scalar chain considering Zara’s nature of industry (fast fashion and retail) •Store Managers utilize handheld computers to track sales data and order hot items in due time. They are given immediate data on where they can invest for more profit. •Behavioural management approaches can be seen in their eye-catching
Words: 785 - Pages: 4
MIS Chapter 3 ZARA: Fast Fashion from a savvy system 3.1 Introduction: -Zara is the largest pure play fashion retailer -does not believe in advertising -keep huge swaths production in house -went from 2.43b in 2002 to 20 billion in 2012 -fastest global expansion, the fashion industry has ever seen. Opening 1 store a day and now in 88+ countries -high quality but inexpensive. Gaps downfall -chose wrong styles colors - took 3 CEOS to straighten out Contract Manufacturing: a Lower
Words: 650 - Pages: 3
expand their business through rapid expansion. H&M is top fashion retailer in Europe and it is built with a strong corporate culture, which is explains how we work to achieve our goals and objectives. There are over 94,000 employees who work for H&M and today approximately 2,700 stores are extending across 48 markets in Europe, North America, North Africa, Asia, and the Middle East. 1. Product Our company provides fashion collection for all gender starts from kids until adult. Those
Words: 1044 - Pages: 5
Objective: To nurture the new generation of wool designers, to promote Hong Kong's Knitwear design and manufacturing capabilities and to enhance our hometown as a world wool procurement hub. Specifications: - The finals will be in the form of fashion show. - Participants are required to submit the knitting design graphics, which are to be judged by a judging panel comprising of Knitwear Innovation and Design Society show PC members and industry professionals. - Preliminary shortlisted designers
Words: 786 - Pages: 4
Evolution, constant and perennial is the defining statement of fashion globally. Its intrinsic association with history, society and creativity has given the world a range of garments that testify to the genius of the designer while finding an immediate receptivity its patrons. Although gender has always served as an anchor to fashion, striving constantly to enhance and emphasize its dynamism, while exuding a subtle, often blatant sensual appeal, it character underwent a sea change and ushered in
Words: 1192 - Pages: 5
1. http://upload.wikimedia.org/wikipedia/commons/thumb/7/78/Porteuse_d'offrandes_1_XI%C2%B0dynastie.gif/145px-Porteuse_d'offrandes_1_XI%C2%B0dynastie.gif 2. http://fashionchoice.org/wp-content/uploads/2012/05/ancient-egyptian-fashion-black-egyptian-dress-img-2-322x483.jpg KALASARIS , one of the Egyptian clothing, was worn by both men and women. This is a long robe which covers the neck part and it could be sleeveless or have short and narrow or wide and full sleeveless. The
Words: 3465 - Pages: 14
International Expansion Zara was found in Spain, 1974. With the successful opening through out Spain, Zara starts to expand in 1980s. Firstly Zara entered Portugal, later on United States and France. Then in 1990s the expansion reached Mexico, Greece, Belgium, etc. Now Zara has really been a globalized brand. Zara can be found in 86 countries, 5887 retail stores worldwide according to the latest data research. For the latest markets Zara just invested in are Australia, Taiwan, Azerbaijan, South
Words: 1662 - Pages: 7
PUBLIC RELATIONS & EVENTS IN LUXURY Lousi Vuitton CASE STUDY SKEMA BUSINESS SCHOOL LUXURY AND FASHION MANAGEMENT GROUP MEMBERS: Huanping HU Jingcheng LI Mingjun XIE Yuzhu ZHAO Yinghang ZHOU PUBLIC RELATIONS Definition There is not one single generally accepted definition of public relations. Instead, there are many ways to define it. Generally speaking, public relations (PR) is the practice of managing the spread of information between an individual or an organization(such as a business
Words: 3658 - Pages: 15
