In memory of Amos Tversky Contents Introduction Part I. Two Systems 1. The Characters of the Story 2. Attention and Effort 3. The Lazy Controller 4. The Associative Machine 5. Cognitive Ease 6. Norms, Surprises, and Causes 7. A Machine for Jumping to Conclusions 8. How Judgments Happen 9. Answering an Easier Question Part II. Heuristics and Biases 10. The Law of Small Numbers 11. Anchors 12. The Science of Availability 13. Availability, Emotion, and Risk 14. Tom W’s Specialty 15. Linda:
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This book has been optimized for viewing at a monitor setting of 1024 x 768 pixels. MADE TO STICK random house a new york MADE TO STICK Why Some Ideas Survive and Others Die • • • C H I P H E AT H & D A N H E AT H Copyright © 2007 by Chip Heath and Dan Heath All rights reserved. Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York. Random House and colophon are registered trademarks
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IIBM Institute of Business Management Marketing Management www.iibmindia.in Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment;
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BE FASCINATING) For many writers, getting started is the hardest part. You may have noticed that when it is time to begin a writing assignment, you suddenly develop an enormous desire to straighten your books, water your plants, or sharpen your pencils for the fifth time. If this situation sounds familiar, you may find it reassuring to know that many professionals undergo these same strange compulsions before they begin writing. Jean Kerr, author of Please Don’t Eat the Daisies, admits that she
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I PRAISE FOR The 4-Hour Workweek "It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." —JACK CANFIELD, cocreator of Chicken Soup for the Soul®, 100+ million copies sold "Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" —PHIL TOWN, New York Times bestselling author of Rule
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THE B L A C K SWAN The HIGHLY I mpact IM of the PROBABLE Nassim Nicholas Taleb U.S.A. $26.95 Canada $34.95 is a highly improbable event with three principal characteristics: It is unpre dictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9 / 1 1 . For Nassim Nicholas Taleb, black swans underlie
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2 Copyright This documentation is protected by law. All rights, especially the right to duplicate, circulate, and translate, are reserved. No part of this publication may be reproduced in the form of copies, microfilms or other processes, or transmitted into a language used for machines, especially data processing machines, without the express written consent of the publisher. All copyrights reserved. All other product names are trademarks of the corresponding manufacturers. Errors in and changes
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I PRAISE FOR The 4-Hour Workweek "It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." —JACK CANFIELD, cocreator of Chicken Soup for the Soul®, 100+ million copies sold "Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" —PHIL TOWN, New York Times bestselling author of Rule
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B ¸÷ÕÂÏ°Ìâ¼ ²¿·ÖÏ°Ìâ´ð°¸ APPENDIX B Ä ¿  Contents ¼ µÚÈý²¿·Ö δÀ ÏÖ½ðÁ÷ ¿¹À¼Û 1Õ ¹«Ë¾Àí²Æµ¼ÂÛ 3 概念复习和重要的思考题 微型案例 麦吉糕点公司 4 5 6 7 7 8 µÚ 5Õ ¹À¼Ûµ¼ÂÛ£º»õ±ÒµÄʱ¼ä ÛÖµ 本章复习与自测题 40 40 40 本章复习与自测题解答 概念复习和重要的思考题 思考和练习题 41 43 本章复习与自测题 44 44 46 39 µÚ 2Õ ²ÆÎñ±¨±í¡¢Ë°ºÍÏÖ½ðÁ÷ ¿ 本章复习与自测题 本章复习与自测题解答 概念复习和重要的思考题 思考和练习题 9 µÚ 6Õ ÌùÏÖ ½ðÁ÷ ¿¹À¼Û 本章复习与自测题解答 微型案例 Sunset Boards公司的现金流量和 财务报表 13 概念复习和重要的思考题 思考和练习题 46 µÚ¶þ²¿·Ö ²ÆÎñ±¨±íÓ볤ÆÚ² Îñ¼Æ»® µÚ 3Õ ÀûÓòÆÎñ±¨±í
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Comments on FUTURE SHOCK C. P. Snow: "Remarkable ... No one ought to have the nerve to pontificate on our present worries without reading it." R. Buckminster Fuller: "Cogent ... brilliant ... I hope vast numbers will read Toffler's book." Betty Friedan: "Brilliant and true ... Should be read by anyone with the responsibility of leading or participating in movements for change in America today." Marshall McLuhan: "FUTURE SHOCK ... is 'where it's at.'" Robert Rimmer, author of The Harrad Experiment:
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