| SUMMER PROJECT REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE PGDM PROGRAM By :- Abhishek Kumar Roll. No.: 03 Supervisors: 1.Company Guide:- Bharath Rajgopal 2.Alumini Guide:- Siddharth Sharma 3.Faculty Guide:- Dr. M.Sivagnanasundaram
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– A BRIEF HISTORY The name of this town emerged on the world map in 1972, when world fame Maruti Industry was set up in Gurgaon with the collaboration of Suzuki Company of Japan. Now with the coming up of multinational companies like Hero Honda Motor, Honda Motors Limited, Denso etc. in automobile sector and Microsoft, I.B.M. Nokia, Canon, DuPont, Sapient, British Airways, American Express, ABN Amro Bank, Alcatel, Nestle, Convergys, Hewitt, Vertex, Fidlity Investment, E.Vallue, Keine World India
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Conceptual Framework of Corporate Marketing Ethics and its Relative Importance Vivek Parashar Lecturer of Marketing Center for Management Development (CMD) Dr. K.N Modi Foundation Modinagar – 201204 Email id- vparashar.edu@rediffmail.com vparashar@in.com Mob: 08899080891 |Abstract | |Markets present a clash of interest between various players
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A CASE STUDY ON THE INDIAN SMALL CAR INDUSTRY Prof. Tapan Panda A Case Study on the Indian Small Car Industry A BRIEF OVERVIEW ON THE INDIAN SMALL CAR INDUSTRY If there is one big market that is forcing the global auto majors to think small, it is India. Until yesterday, all the world's auto-manufacturers expected to create success out of their midsize products. There were as many as five players in the mid car segment and just one--the Rs 7,956-crore Maruti Udyog Ltd (MUL)--in the small
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Objectives Corporate finance in emerging markets is a complex field for managers and academics. Most of the models used in investments and corporate finance have been developed under the assumption of at least moderately efficient markets, but this assumption seems to be questionable when moving to less developed markets. Emerging markets are not efficient markets; they are characterized by higher information asymmetries, higher transaction costs, more concentrated ownership, lack of market development
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Vodafone showcases CSR strategy at conference | | Maher addressing the CSR conference in Doha | Vodafone Qatar CEO Grahame Maher showcased the company’s corporate social responsibility (CSR) strategy at the second Conference on Corporate Social Responsibility which took place at The Four Seasons Hotel on Tuesday. Organised by the Qatar Ministry of Business and Trade under the patronage of the Minister of Business and Trade HE Sheikh Jassim bin Abdulaziz bin Jassim al-Thani, the conference
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COVER PAGE WITH LOGO CONTENTS Introduction....................................................................................................... 3 Company Profile............................................................................................... 4 Measurement of CRM Technologies................................................................ 9 * Informationg Gathering Process................................................... 9 * Storing the information and Analyzing
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PROBLEMS” REAL PROBLEMS • Rich diversity of issues, topics, design methodologies and skill sets • Improving the students, individual and team-player capabilities p g , p y p • Integration of various knowledge skills (reading, comprehension, analysis, design implementation and documentation) • Importance of resource and time management, team work, ownership of tasks towards deliverables, innovation and task efficiency • Value addition of
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positioning and development a key item on their marketing agenda. Because of the prominent role that brand positioning and development play in many auto manufacturers' business strategies, this research has been conducted under extensive research and analysis to better understand how consumers think about car brands. The study analyzes the set of factors which provide valuable insights into consumer brand perceptions. The consumers have a simple yet sophisticated understanding of what differentiates
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their CSR, identifies key CSR practices and maps these against Global Reporting Initiative standards. Design/methodology/approach -It is a cross sectional study which is exploratory in nature. It involved secondary data collection and use of content analysis technique to assess CSR practices of companies operating in India. Findings -The main findings of the study are that CSR is now presented as a comprehensive business strategy, arising mainly from performance considerations and stakeholder pressure
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