1 ) Consumer ethnocentrism and attitudes toward domestic and foreign products Literature review : The country of origin effect and consumer ethnocentrism The country of origin effect, also known as the ``made in'' concept, has been broadly defined as the positive or negative influence that a product's country of manufacture may have on consumers' decision processes or subsequent behaviour (Elliott and Cameron, 1994). Within the realm of consumer decision making, country of origin has been defined
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This article was downloaded by: [University of Hong Kong] On: 7 July 2010 Access details: Access Details: [subscription number 905437243] Publisher Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 3741 Mortimer Street, London W1T 3JH, UK Journal of Contemporary China Publication details, including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t713429222 The China
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AY2011-12 TERM 2 MGMT104 ENTREPRENEURIAL MANAGEMENT Prof. Tan Wee Liang Group Report Done by: Audrey LOW Hui Xin Justus WEE Rui Hao LUO Jingwei Nicolas Olivier Valentin VILMIN TEO Wei Xin Entrepreneurial Management Group Report 1 Contents Abstract ........................................................................................................................................................ 4 Introduction ...........................................................
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SOCIAL MEDIA IN HIGHER EDUCATION Neil Selwyn This essay was first published in The Europa World of Learning 2012. For further information see the final page of this PDF or visit www.worldoflearning.com. © Routledge 2011, all rights reserved. INTRODUCTION Few people will have failed to notice the recent emergence of social media—especially much-publicized applications such as Facebook, Twitter, YouTube and Wikipedia. Even the most casual of internet users will now be aware of the notion of social
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A Comparative Study of Asia Strategy: Wal-Mart versus Carrefour Miao-Que Lin Fu Jen Catholic University, China. Wen-Kuei Liang Tatung University, China. Abstract Wal-Mart, the number one retailer in the world, persistently maintain three fundamental beliefs—respect everyone, total-solution service, and in search of highest quality—to shape their unique corporate culture. They insist lowest price every day, carry out total solution services, effectively control the cost of global logistics
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Executive Summary Joint venture is method or an approach which allows companies to further their interest internationally without taxing their resources b having a partner who is compatible to work on the project albeit in short term or long term project. Joint venture allows companies to pool their resources together and benefit each of the companies in reaching their potential. Apart from that, joint venture also allows company to complement each other short coming with what they do best. This
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FEES AND CHARGES FOR 2011 Web Page www.ru.ac.za/fees (1) GENERAL INFORMATION Liability for fees Liability for all fees begins as soon as completed application forms are submitted to the University and the student is accepted. The signing of the application form establishes
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example, Coles sells food and necessity to people. The shop of Clinique provides some cosmetics to the women. Central market sells lots of fruits to people. 3. Explain the ‘marketing philosophy’. What is the difference between the ‘marketing philosophy’ and a ‘market orientation’? Marketing philosophy: a) Production concept----focus on manufacturing efficiency b) Product Concept----focus on quality - as the firm sees it c) Selling Concept----focus on ‘just sell it’
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which we found out was due to a lack of motivation from public hospitals to do so, and also a lack of transparency in the management of the Chinese hospitals. Secondly, we found that the three medical procedures with the biggest potential to spearhead the success of medical tourism in China are Heart Bypass Surgery, Hip Replacement Surgery and Traditional Chinese Medicine. Keywords: Medical Tourism China JCI Contents Page Chapter 1 Introduction 1 1.1 What is Medical Tourism 1 1.2 Reasons
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Part I Intra- and Extra Organizational Ethical Issues In prior to clarify the relationship between intra- and extra-organizational intangibles in individual cases, how these intangibles within business organizations could interact with those organizations’ various external constituents or stakeholders should be stressed in the very beginning. As the cornerstone of the corporate strategy, risk management plays a crucial role in promoting business ethics and social responsibility. Since any failure
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