EFE Matrix for McDonald’s Key External Factors Opportunities Weight Rating Weighted Score 1. Economy forcing people to trade down; .15 3 .45 i.e., choose less expensive options. 2. Demand for healthier options for children & .05 3 .15 Happy Meal fruit/vegetable based themes 3. Competitors (BK & Wendy’s) lack McCafe like options .15 4 .60 4. More than 57% McDonald’s outside U.S. absorb U.S. losses .07 2 .14 5. More US
Words: 567 - Pages: 3
Abstract This paper analyzes the various aspects of marketing strategies used by McDonald’s Corporation. The paper begins with a brief overview of the company, its history and operations, and analyzes the internal and external environments that it currently operates in. With a Competitive Profile, External and Internal Factor Matrixes, this paper examines the relative strengths, weaknesses opportunities, and threats in McDonald’s’ mass business operations. The paper also examines Corporate
Words: 2183 - Pages: 9
Essay on Lenovo Contents Introduction 2 Competitiveness 2 Competitive advantage 2 International market challenges 3 SWOT 3 PESTEL 3 Competitive profile matrix 4 Porter’s Five Forces Model 4 Four risks of international business 5 References 6 Introduction The brand Lenovo has made its reputation as one of the famous and preferred personal computers in the world. Lenovo is striving to be the leader of the market and the market share of Lenovo is also very high. It was in 2004
Words: 1180 - Pages: 5
Organizational History and Current State of Affairs This portion of the paper will include key information about Delta Air Lines, Inc. (Delta): (a) history; (b) culture; (c) important leaders over the years; (d) current products and service offerings: (e) target markets; and (f) methods of product and service delivery. History This section describes the history of Delta. The company was founded in Macon, Georgia, in 1924, as the world’s first crop-dusting service, Huff-Daland Dusters. The
Words: 7453 - Pages: 30
KEY EXTERNAL FACTOR ANALYSIS .«««««««««« 14 9- KEY INTERNAL FACTOR ANALYSIS ««.««««««««. 15 10- ANALYSIS OF COMPETITORS PROFILE««««««««... 16 STAGE 2 (MATCHING STAGE) 11- TOWS MATRIX««««««««««««««««««««« 17 12- SPACE MATRIX««««««««««««««««««««.. 18 13- IE MATRIX««««««««««««««««««««««« 20 14- GRAND MATRIX«««««««««««««««««««« 22 STAGE 3 (DECISION STAGE) 15- QSPM OF PEPSICO««««««««««««««««««« 23 16- RECOMMENDATIONS & CONCLUSION«««««««««. 25 Growth, Balance, and aWorld of Fun [pic][pic]
Words: 3072 - Pages: 13
Introduction The aims of this assignment is evaluate Starbuck’s internal and external environment and by doing so, provide strategic recommendations based on the analysis. The following table is a summary of the cooperation. Name | Starbucks Corporation | Industries served | Coffeehouses, Restaurants | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Howard Schultz | Revenue | $ 14.9 Billion (2013) [25% Profit Gains] | Total no. of retail stores | 20,184
Words: 4122 - Pages: 17
Threats Competitive Profile Matrix Internal Factor Evaluation o Strengths o Weaknesses Summary of Financial Ratios in Target Corporation Stage 2: The Matching Stage 1) The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, 2) The Strategic Position and Action Evaluation (SPACE) Matrix, 3) The Grand Strategy Matrix, 4) The Internal-External (IE) Matrix. Summary of Matrix Analysis Stage 3: The Decision Stage
Words: 5912 - Pages: 24
First-Mover and Outsourcing 4 III. EXTERNAL OPPORTUNITIES AND THREATS 4 Competitive Profile Matrix 4 External Factor Evaluation Matrix 5 IV. INTERNAL STRENGTHS AND WEAKNESSES 6 Internal Factor Evaluation Matrix 6 V. STRATEGY MATRIXES 8 Internal-External (IE) Matrix 8 Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix 8 Space Matrix 11 Quantitative Strategic Planning Matrix 13 Alternative Strategies Advantages and Disadvantages 16 VI. RECOMMENDATION 18 Costs of Implementing
Words: 5699 - Pages: 23
Threats Competitive Profile Matrix Internal Factor Evaluation o Strengths o Weaknesses Summary of Financial Ratios in Target Corporation Stage 2: The Matching Stage 1) The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, 2) The Strategic Position and Action Evaluation (SPACE) Matrix, 3) The Grand Strategy Matrix, 4) The Internal-External (IE) Matrix. Summary of Matrix Analysis Stage 3: The Decision Stage
Words: 5883 - Pages: 24
Business Strategy Gourmet Bakers Business Strategy (Business Strategy plan for Gourmet backers) PREPARED FOR: Sir Ghulam Ahmad Rana PREPARED BY: Mohammad Ali Khan 083805-209 Mohammad Mujtaba Shafi 083805-181 Ali Aslam 083805-182 Hamza Ejaz 000000000 Ali Raza Goraya 083805-168 Shoaib Malik 083805-099 May 21, 2012 Declaration This is to certify that Report entitled
Words: 11223 - Pages: 45
