Office hours: W, 1:30 – 2:30 p.m. or by appointment Phone: (617) 373-5307 Email: f.lassk@neu.edu Blackboard: blackboard.neu.edu “MKTG 3401 Lassk Fall 2012” Text: Marketing Research, Malhotra, 6th Edition, 2010 – NU custom text. Prerequisites: MKTG 2201, MGSC 1201 and 64 SH toward the degree Course Description: This course focuses on the marketing research process and the analysis of data using SPSS statistical software. It gives students the opportunity to develop an understanding of consumer
Words: 2481 - Pages: 10
unfair practice is suspected. This assignment, or any part of this assignment, has not been submitted for any other module at the University of Glamorgan unless specifically allowed by the module leader. | First Name…Charlotte…………………………… | | Surname……Brownhill…………………………… | | Date of Birth………22/09/1993………………………. | | I have read, understood and accept the University policies on plagiarism and I hereby certify that this submission is my own work and is consistent with the policies of the University
Words: 2713 - Pages: 11
Executive Summary This report provides an overview of mobile learning and its benefits, as well as best practice advice for developing mobile learning for the general people, leaders and managers. In recent years, tablets, smart phones and other handheld devices have become a ubiquitous presence in board rooms, offices and homes around the world. As the popularity of these devices has increased, so has the capacity for apps and mobile-enabled sites to deliver authentic, engaging learning experiences
Words: 5625 - Pages: 23
Bus 306 February 7, 2014 Marketing Project Summary According to statistics, 80% of the world’s population has a mobile phone; it is around $5 billion in the world in which only $1.08 billion are smartphones. Also, 89% of smartphone users play with their smartphones throughout the day. In average, people spend an hour a day looking and typing on their smartphone. People spend a lot of time on their smartphones using apps that make their daily activities easier and more fun. Smartphones users can
Words: 893 - Pages: 4
use? Whether it’s the increased use of cell phones by children, or the overall increase in cell phone use by adults, human exposure to electromagnetic radiation is happening in ways never dreamed of before. Very young children are using them, teenagers live on them—and some even sleep with them on their pillows, as cell phones are often used as alarm clocks. What do these exposures consist of and what do they mean for human health? Whether cell phone use affects the human nervous system and reproduction
Words: 10153 - Pages: 41
any cost? Most people in American society live busy, hectic lives and this affects all facets of life. In the academic environment, students face grave pressure from others as well as internally to perform well (McCabe 2001). Plagiarism is one aspect of ethics in academia where students may find themselves compromising. In a study by Bill Bowers of “over 5,000 students on 99 different campuses, 75% of the respondents had engaged in one or more incidents of academic dishonesty (McCabe, 2001, pg. 220)
Words: 2119 - Pages: 9
application, encompassing: radio, television, cellular phones, computer and network hardware and software, satellite systems and so on, as well as the various services and applications associated with them, such as videoconferencing and distance learning. ICTs are often spoken of in a particular context, such as ICTs in education, health care, or libraries. This term paper focuses on ICTs in education and particularly its importance in transforming university education provision in Kenya. These ways are discussed
Words: 2339 - Pages: 10
The Effect of Social Media Network on Student’s Attitude towards Social Life CHAPTER I INTRODUCTION Research Question 1. Is there any relationship between the Satisfaction of User and the Trust of those students who use Social Media Network daily in their lives? 2. What are the independent factors involved that effect the dependent variable such as Social Behavior of the student while using Social Media Network Sites on daily basis? 1.1 Background Social Media Networking
Words: 1400 - Pages: 6
INTRODUCTION A. Origin of the report: This report on “Features, Advantages, Disadvantages and Price of Desktop Computer, Laptop Computer, Palmtop Computer, PDA and Mobile Phone” is submitted to Tahmina Khanam, course teacher of the course MGT 308 “Computing Fundamental” on July 02, 2009. The information of the report has been conducted under the direction of Lecturer Tahmina Khanam. B. Purposes: To find out the different features of different types of computer and latest technology and
Words: 8668 - Pages: 35
CUSTOMER LOYALTY : THE CASE OF MOBILE PHONE USERS IN UNIVERSITI UTARA MALAYSIA Prepared by Meguellati Achour Pn. Nor Pujawati Md. Said Dr. Ali Boerhannueddin Abstract Service quality, switching barriers, and brand image are the major antecedents of customer loyalty, and loyal customers may buy more, accept higher prices and have a positive word-of-mouth effect. Also we know that the cost of selling
Words: 4026 - Pages: 17