|MKTG 3596 - Integrated Marketing Communications |Instructor: Charles F. Byers | |Lec. #94665 |Office: Lucas Hall 216W | |Santa Clara University |Phone: 408-310-9244 | |MBA Winter 2014
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Name: Business Communication Semester: I Faculty Name: Dr.G.Geethanjali Room No: 107 Wing No: D Consultation Hours: between16 hrs-17 hrs every Monday & Tuesday Email: gganjali@iyahoo.com Course Objective The module bestows on students opportunities to learn and practice business writing skills and prepare them for interviews, group discussions & making effective presentations. The module is exercise –driven & hands-on and covers the following areas • Effective Presentation
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Sample Case Scenarios Via: Harvard Business School Scenario 1: Clean Edge Razor: Splitting Hairs in Product Positioning description After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce
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of workers and then simulates that expertise to the benefit of nonexperts. A communications and collaboration system: enables more effective communications between workers, partners, customers, and suppliers to enhance their ability to collaborate.An office automation system: supports the wide range of business office activities that provide for improved work flow between workers. Systems analyst – a specialist who studies the problems and needs of an organization to determine how people, data, processes
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Worker The Reluctant Worker Case Study Melanie Jackson Michael Clark Project Management 375 July 29, 2012 The Reluctant Workers One of the most important but often least understood characteristics of good project managers is the ability to know their own strengths and weaknesses and those of their employees (Kerzner, 2009, p. 148). In the Reluctant Workers case study there were three core skills directly related to proficiency in effective program management at play: Team Building
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Preparing an Effective Case Analysis Michael Hitt, Duane Ireland and Robert Hoskisson Using the Case Method The case method brings reality into the classroom. When developed and presented effectively, with rich and interesting detail, cases keep conceptual discussions grounded in reality. The case method can help you develop your analytical and judgment skills. Case analysis also helps you learn how to ask the right questions. Students aspiring to be managers and business owners can improve their
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Withheld BUS xxx-Business Class Professor Name Withheld Saturday, May x, 20xx Case Study Analysis: The Reluctant Workers Tim Aston, a young Project Manager only three months into the company, is experiencing difficulty with the operation of his project. The case study is a dialog between Tim and his director, Phil Davies, concerning the advancement of the project. The analysis is on three of the ten effective program management skills and the improvements that should be made for the project
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FOOD PRODUCTION AND AGRICULTURAL DEVELOPMENT. (A CASE STUDY OF ENUGU STATE) ( 5 chapters and 62 pages) 2. CAREER OPPORTUNITIES FOR ADULT EDUCATION GRADUATES IN ENUGU STATE NIGERIA)(5 chapters and 76 pages) 3. THE GROWTH OF INDIGENOUS FIRMS IN NIGERIA PROBLEMS AND PROSPECTS: (A CASE STUDY OF AJAOKUTA STEEL COMPANY LIMITED IN KOGI STATE) ) ( 3 chapters and 37 pages) 4. TRAINING AND DEVELOPMENT PREREQUISITE FOR HIGH PRODUCTIVITY (A CASE STUDY OF BEECHAM PLC) ( 3 chapters and 38 pages)
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(15 Sessions of 3 Hours Each) Sem I S. No. | Particulars | Sessions | 1 | * Management : Science, Theory and Practice - The Evolution of Management * Thought and the Patterns of Management Analysis - Management and Society : * Social Responsibility and Ethics - Global and Comparative Management - The * Basis of Global Management – Functions of Management-The Nature and Purpose * of Planning - Objectives - Strategies, Policies
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of them to view the world from the viewpoint of the other. The pattern and frequency of communication change according to several factors especially time and familiarity. Yet, effort towards an effective communication should be present in both the entities involved in the relationship. In this particular case of study these entities are the husband and the wife. The purpose here is to show how the communication between husband and wife helps in shaping their relationship and deciding the direction
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