Marketing Project Nike Sofa Content : 1. Marco-environmental Factor * Demographic environment * Economic environment * Natural environment * Cultural environment * Technological environment 2.Micro-environment Factor * The company * Suppliers * Marketing intermediaries * Competitors * Publics * Customers 3. Customer buying behaviour * Cultural * Social * Personal * Psychological 4.Segmentation 5.Targeting
Words: 3024 - Pages: 13
ase Study: Nike, Inc. International Business and Trade Unit II (Prof. Sosland) Vera Tillmanns 1. Company Ethics: Nike Inc. in Cooperation with its suppliers Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced
Words: 1400 - Pages: 6
EXECUTIVE SUMMARY NIKE INC. In an effort to become one of the world’s leading designers, marketers, and distributors of athletic footwear, apparel, equipment, and accessories, Nike Inc. started with two visionary men who transformed themselves into one of the top selling brands in the athletic shoe industry. Through taking chances and understanding customers needs, Nike Inc. has established a large market position and strong brand equity. Nike Inc. understood early in its history that
Words: 4357 - Pages: 18
European market is what we call an overnight stock. These stocks are traded at night here in the United States and open after the New York Stock Exchange closes at 4:00 PM eastern time. I will choose two segments of the general environment business factors that I feel influence this company and the industry to assess how they affect both Adidas Group and the Sporting Goods Industry. In addition I will use the five (5) forces of competition and evaluate which two of the processes are the most significant
Words: 2915 - Pages: 12
Nike: The athletic footwear industry History Nike started out just as plan developed in order to satisfy course work at Stanford University. Mr. Phil Knight a graduate student at Stanford University and a long-distance runner decided that he would make low cost running shoes in Japan and then sell them in the US. Knight solicited the assistance of a past coach Bill Bower man to assist him in his business venture and in 1964 they started Blue Ribbon Sports. Knight called
Words: 4803 - Pages: 20
Introduction: STP strategy used by Adidas: Segmentation: All successful organizations have outstanding marketing strategies which they segment strategically. The market you sell to is very important to you organization. Companies such as Adidas market to athletes of all ages over the world. Adidas markets to professionals and amateur athletes. The market segmentation plays a key role in the marketing strategy. Each market is unique so the organization has to be careful upon choosing the right
Words: 2684 - Pages: 11
Adidas Myrna Biacan October 25, 2013 Adidas In the world of athletics exists a wide span of products; products that are the athletes’ sole support in their sport. Numerous companies worldwide strive to be competitive, innovative, and socially responsible. They are the leaders of the best athletic performance products that are needed. One of these striving leaders is Adidas. Adidas deems to be the leading brand in sports equipment and continues to be successful in delivering the best footwear
Words: 2626 - Pages: 11
branding on customer behavior in regard to Dove brand and it’s associativity in FCMG market. The prime objective of this write-up is to study, analyze and present the cause and effects of branding on consumer behavior. Emphasis has been laid on precisely discussing different branding approaches, their effective influences and effect on product identification and purchasing behavior of the target consumer croup. The impact of branding on consumer purchase decision has been studied. The different approaches
Words: 3047 - Pages: 13
TOPIC: CASE QUESTIONS, Nike`s CSR Challenge Question 1, 4 and 5 Nike's CSR Challenge CASE STUDY- 1. What are the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world?. A. SOLUTION TO CASE 1: This discusses the challenges facing Nike in overcoming the stigma of poor human rights practices in their past, and how that has affected their overall business in the current decade. Social responsibility
Words: 4423 - Pages: 18
The Macroenvironment factors are external and uncontrollable factors that influence the company’s decision making and affect its performances and strategies. Therefore, we are going to look for the major trends for each macroenvironment factor and measure the impact on the success of our product. Demographic forces: In terms of demographic, increasing population has an effect on the demand of our products. Recently, between 2008 and 2012, Canada’s population grew at an average annual rate of
Words: 1098 - Pages: 5
