eHarmony Case StudyCentral Issue In the new world of making a name for yourself, one of the most important characteristics of human culture has begun to be lost. Love, relationships, marriage, etc. have all begun to be swallowed by the notion that in order to be successful in this world, your full attention, time, and money must be put into your career. Before the 20th century, life was simple and universal. Men “brought home the bacon” while women stayed at home washing dishes, cleaning the
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eHarmony Final Paper December 15, 2010 If you are single and looking for long-term love, eHarmony.com Inc. wants to find you the "perfect mate." With traditional values and modern matchmaking possibilities, eHarmony.com has taken the electronic dating scene by storm. eHarmony has united more than 10,000 couples in marriage in its short history and, during 2008, had more than seven million registered users. Background In 2000, eHarmony was founded by Dr. Neil Clark Warren an
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convenience of the internet. Through television advertising, eHarmony encourages us to use the internet to form relationships, and ultimately narrow millions of possible matches down to a single soulmate. By analyzing the rhetoric of eHarmony’s commercial, I will deploy the appeals of pathos, logos and ethos, and explore whether online dating is a deceptive or an authentic approach to meeting a lifelong partner. The creators of eHarmony target a large audience in their commercial. Their purpose is
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- Strategy Case Analysis Executive Summary Executive Summary eHarmony is uniquely placed in the online personals market through strategic innovation eHarmony is placed in a highly competitive market * Different segments exist within the market- e.g. free do it yourself, niche sites, paid do it yourself, etc. each having many players * Emerging threat from substitutes like social networking sites * Direct competition launched by biggest competitor ‘Match’ through its ‘Chemistry’
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eHarmony Case Brief With the strong effects of direct competition that eHarmony is currently facing especially with all of those derived from its main competitor Match and its spin-off site Chemistry. eHarmony had to deal with a critical decision that would affect the growth and future of the firm. Among its four options I think that the most beneficial would be to rapidly increase the reach of eHarmony to other English speaking countries and then rolling out their services to other countries as
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Marketing Roderick Phipps MKT 421 March 18, 2013 Donald Gregory Steve Jobs CEO and Co-founder of Apple Inc. looked at a laptop then had a vision of a light weight tablet that could serve the same functions as a laptop. Mr. Jobs developed and fulfilled a basic consumer need with the IPhone and the IPad. Identifying and creating a need is the concept referred to as marketing. The intent of this paper is to define marketing, and the importance in organizational success, discuss business
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I. Dating Industry history The dating industry formed in the 1600s when the first services to help singles found spouses arose. At the time, being unmarried past the age of 21 was shameful causing some to turn towards matrimonial agencies to help them find a mate. The services utilized print ads typically on behalf of men who paid the agency to recruit them a wife. With the invention of the modern newspaper close to 1700 the print ad medium for finding a spouse began to gain popularity. Companies
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Questions 1. Identify from Chapter 1 a quantitative application discussed by the author that you were already familiar with. • Brigs Myers • eHarmony, I was already familiar with eHarmony utilizing a statistical regression in order to match people “accurately”. I found the discussion about same sex couples not being matched on eHarmony interesting, and am excited that this chapter disucsses how regressions about preference, behavior, affect/ improve predictions as is that information that
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Chapter 1 a quantitative application discussed by the author that you were already familiar with. • Brigs Myers A test based on psychiatrist Carl Jung's theory of personality types. This test categorizes people into 16 different types. • eHarmony eHarmony used the brig myers theory to find match people who historically have highest probability of having successful relationship. • Job applicants Companies today supercrunching their potential employees data to uncover the underlying personality
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especially compared to its competition. Spreadsheet is available: Q1 year-over-year website traffic (source: comScore data analysis by Zoosk). Zoosk: + 116% eHarmony: -70% Match: -32% Zoosk ranks No. 2 in average monthly U.S. traffic data (source: Compete): o Match: 13 million average unique monthly visitors o Zoosk: 8 million o eHarmony: 3.7 million o OkCupid: 1 million Zoosk Stats Zoosk is available in 25 languages (supported by a multi-lingual customer service center in San Francisco) and
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