slowed and then plateaued. C) Price 1) Premium priced at $3.95 per 5 ½ ounce tube 2) Retailers receive a 40% margin on the suggested retail selling price 3) Rack jobbers receive a margin of 20% off the sales price to retailers 4) Elasticity – elastic; as price changes, consumer demand changes D) Promotion 1) Positioned as high-quality women’s shaving gel 2) Sold by drug and food-and-drug stores through rack jobbers with product placement in the women’s personal-care section
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Jay Lodwick Research Exercise for MRKT 5920 Marketing Channel Management with Professor Michael Johns Executive Summary Pernod Ricard acquired ABSOLUT vodka from the Swedish government in October 2008. With considerable 13.45% CAGR growth in vodka segment among the spirit market, vodka is the place to concentrate resources. The strategies are aimed to create demand from consumers (pull strategy) and encourage outlets to sell ABSOLUT vodka products (push strategy) by utilising customer
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SIMPLE SCIENCE EXPERIMENTS HANS JURGEN PRESS 1. Astronomy Image of the Sun Place a pair of binoculars in an open window in the direct path of the sun’s rays. Stand a mirror in front of one eyepiece so that it throws an image of the sun on to the opposite wall of the room. Adjust the mirror until the image is sharp, and darken the room. You would risk damaging your eyes if you looked directly at the sun through binoculars, but you can view the bright disc on the wall as large and clear
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Bahria University Department of Management Sciences MBA Program Strategic Management (Sm) Report on “Strategic Management of Coca Cola Company” PRESENTED TO: Sir Naveed m khan PRESENTED BY: * RAFIA ALAM * Irsa afzal * Saira Urf Sana * Sana Anjum * Hina Majeed MBA-6A Dated: 22nd May, 2013 Acknowledgement We have the pearl of our eyes to admire blessing of the compassionate and omnipotent because the words are bound, knowledge is limited and time is short
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1- EXECUTIVE SUMMARY 3 2- HISTORY OF COCA COLA 4 3- BRANDS OF COCA COLA 7 3.1- Energy Drinks 7 3.2- Juices/Juice Drinks 7 3.3- Soft Drinks 8 3.5- Tea and Coffee 8 3.6 Water 8 3.7- Other Drinks 9 4- CONSUMER CHOICE AT A GLANCE 10 5- DIFFERENT PLAYERS IN THE SOFT DRINKS MARKET 11 5- DIFFERENT PLAYERS IN THE SOFT DRINKS MARKET 12 6- OUR MISSION 12 6- OUR MISSION
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Colloidal and surface phenomena project “Hair conditioner” Group members Juan Carlos Alva Nieto Ken-Tye Yong Anthony Rivers 4 / 9 / 2002 Contents Introduction “What is hair conditioner?”……………………………………………………………….2 Hair conditioner as consumer product……………………………………………….……3 Hair chemistry Human hair description……………………………………………………………….…...4 Macroemulsions and Microemulsions……………………………………………………
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Pericarditis is an inflammation of the pericardium, which is the membranous sac that encloses the heart and great vessels. The inflammatory response causes an accumulation of leukocytes, platelets, fibrin, and fluid between the parietal and the visceral layers of the pericardial sac, thus producing a variety of symptoms, depending on the amount of fluid accumulation, how quickly it accumulates, and whether the inflammation resolves after the acute phase or becomes chronic. An acute pericardial effusion is
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Economics is the study of the key players in the economy, such as: * Government * Shareholders * Consumers/ Suppliers * Regulators etc.; These players interact with each other to maximize their own agendas. However, they each have limited resources. This means that choices must be made, where something is selected and another is given up. Opportunity cost is defines as the benefits foregone of the next best alternative when a choice has to be made. When resources are
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entrepreneurship Resources are factors of production. Economic resources – all natural human and manufactured resources that can be used in the production of goods and services. Land – arable land, forests, minerals, energy (oil deposits and coal), water, air, wild plants, animals, birds and fish. Labor – all the physical and intellectual talents that can be used in the production of goods and services. Capital – all manufactured aids to production like tools, instruments, equipment, machines,
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Public Health Nutrition: 14(4), 653–660 doi:10.1017/S1368980010002442 Pepsi and Coca Cola in Delhi, India: availability, price and sales Fiona C Taylor*, Ambika Satija, Swati Khurana, Gurpreet Singh and Shah Ebrahim South Asia Network for Chronic Disease, C-1/52 First Floor, Safdarjung Development Area, New Delhi 110016, India Submitted 19 February 2010: Accepted 16 July 2010: First published online 6 October 2010 Abstract Objective: India is experiencing increased consumption of sugar-sweetened
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